Didactics of Typography Scientific Monograph by Pawel Krzywdziak

Didactics of Typography Scientific Monograph by Pawel Krzywdziak is a highly esteemed winner of the very prestigious 2020 A' Design Award Hlau in Tsim Xov Xwm Luam Tawm thiab Xov Xwm Tshaj Tawm Competition Category.

HlauLuam Tawm· 2020

Didactics of Typography Scientific Monograph

by Pawel Krzywdziak

Client: Jan Matejko Academy of Fine Arts in Cracow, Poland

A' Design Award Hlau Winner in Luam Tawm Category

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Colors

The Design

About Didactics of Typography Scientific Monograph

Didactic of Typography: Qhia tsab ntawv / Qhia Ntawv nrog tsab ntawv nthuav qhia cov txheej txheem thiab txiaj ntsig ntawm kev qhia ntawv thiab ntaus ntawv hauv cov tsev kawm ntawv tshaj lij hauv cov duab kos. Phau ntawv qhia txog ntau cov kab lus, nrog rau kev nthuav qhia thiab sib tham txog kev qhia ua raws cov tub ntxhais kawm tej dej num tshwj xeeb. Tus qauv tsim koom nrog kev teeb tsa ntau haiv neeg, ob hom lus thiab muab cov ntsiab lus piav meej thiab pom kom pom tseeb ntawm cov ntawv luam tawm. Txiv kab ntxwv tso xim nyob rau hauv tus tsim monochromatic xim palette coj tus nyeem ntawv cov xim los ntawm kev ntxim nyiam hauv ntiaj teb ntawm typography.

The Recognition

About the A' Design Award Hlau

Didactics of Typography Scientific Monograph yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Didactics of Typography Scientific Monograph xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Didactics of Typography Scientific Monograph tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The modest form of this scientific monograph contains a layout organizing articles with a diverse structure, all describing different teaching insights. It was necessary to place the Polish and English versions of the text in parallel, as well as many illustrations of student work and photos from the studios. The visual style of the publication was obtained by a monochrome color palette with orange accents, printed on the uncoated surface of a cream white paper.
Dimensions & Packaging: Format: 200 x 17 x 260 mm, 180 pages
Tags: Didactics, Learning, Teaching, Lettering, Typography, Calligraphy, Typeface, History, Fonts, Hand-lettering
Production Technology: Soft cover with flaps, book printed in Pantone 021U and offset black, paper: Munken Pure 120, 300 g/m2 by Arctic Paper
Design Challenge: The design challenge was to find typographic and graphic solutions, that would both unify articles and illustrations within the publication, but also distinguish various elements like data, lists, schemes, and individual student work. To maintain bilingual narration, the text is set in two coordinated columns, with different width and font size.
Research: The project started with a conference, which aimed to exchange experiences related to teaching typography to art and design students. Afterwards, materials from the speakers were collected – their reflections, curriculums, student works, and conclusions concerning other speeches. The edition was supposed to correspond with the discourse – it was not meant to be a catalogue of students portfolios, but a notation of different insights, giving a holistic view on typography teaching in Poland.
Inspiration: "Didactics of Typography. Teaching the Letter / Teaching with the Letter" is an attempt to present the methods and outcomes of teaching lettering and typography. The authors hope that it may serve as a springboard for a broader debate on the current state and future of the discipline, as well as the place of typography in contemporary design art. The volume contains outlines of various syllabuses, as well as presentations and discussions of teaching outcomes based on specific student projects.
Project Duration: The project started in April 2018 with a typographic conference in Cracow, Poland. The publication was issued in 2019.
Operation Flow: The book includes 12 illustrated chapters, 10 of which are related to different typographic studios. In order to facilitate navigation through the publication, the chapters have been separated by sections comprehensively presenting the most important information about the studios and the profiles of teachers. The text layout allows both to focus on reading the articles and to simultaneously have an overview on illustrations and diagrams relevant to particular issues. The narration is carried out by colour accents, drawing the reader's attention to the most important elements related to the topic.
Image Credits: Paweł Krzywdziak, 2019.