Wolffstrunk Primary Function: Tus Cim Ntawv Rau Lag Luam los ntawm Karen Cuthbert

Qhov qauv tsim Wolffstrunk Primary Function: Tus Cim Ntawv Rau Lag Luam los ntawm Karen Cuthbert yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2021

Wolffstrunk Primary Function: Tus Cim Ntawv Rau Lag Luam

los ntawm Karen Cuthbert

Tus Neeg Siv: Gerhard Wolff – Wolffstrunk

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

39,383

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #103697

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Wolffstrunk Primary Function: Tus Cim Ntawv Rau Lag Luam

Wolffstrunk yog ib tug cim ntawv rau lag luam uas tsim los rau ib lub npe ntawm cov cawv txiv hmab thiab cov cawv txiv hmab qab zib uas tsim tawm hauv ib lub chaw tsim cawv ntiag tug. Kev txo cov duab thiab kev tseeb yog yam uas ua rau tus cim pom kev no muaj ntsis txawv. Ib tug duab hma tsib tob uas tau txo los ua tus cim tsim rau tus qauv tsim rau lag luam, thiab tus duab ntawm ib teev dej uas tau ua kom zoo nkauj raug ntxiv rau tus duab. Ib lub taub hau uas txav tau ua rau tus cim muaj yam ntxwv txaus luag thiab tso cai rau kev tsim kho kom muaj zog. Tus qauv no muaj xws li ib tug cim sib xyaw, cov ntaub ntawv lag luam, cov ntawv lo rau lub raj, cov ntawv tshaj tawm, cov ntawv xa xov, ib phau ntawv qhia txog lub npe thiab ib qho movie luv luv rau lub vev xaib.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Wolffstrunk Primary Function: Tus Cim Ntawv Rau Lag Luam yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Wolffstrunk Primary Function: Tus Cim Ntawv Rau Lag Luam xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Wolffstrunk Primary Function: Tus Cim Ntawv Rau Lag Luam yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Qhov Loj & Ntim: Brandbook: 128 mm x 175 mm, 132 pages
Cov Ntsiab Lus: Corporate Identity, Corporate Design, Brand Design, Logo Design
Thev Naus Laus Zis Tsim Khoom: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Kev Sib Tw Tsim Qauv: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Kev Tshawb Fawb: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Kev Txhawb Siab: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Lub Sij Hawm Ua Hauj Lwm: The project was my bachelor thesis and took about 4 month time.
Txheej Txheem Ua Hauj Lwm: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Cov Patent: Copyrights belong to Karen Cuthbert, 2020
Cov Tswv Cuab Pab: Karen Cuthbert
Kev Qhuas Duab: #1-#5 Karen Cuthbert, 2020