SberBank Online Primary Function: Daim Ntawv Thov Nyiaj Txiag Hauv Xov Tooj los ntawm SberBank Online Design Team

Qhov qauv tsim SberBank Online Primary Function: Daim Ntawv Thov Nyiaj Txiag Hauv Xov Tooj los ntawm SberBank Online Design Team yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Thev Naus Laus Zis Xov Tooj, Apps thiab Software.

NyiajXov Tooj· 2021

SberBank Online Primary Function: Daim Ntawv Thov Nyiaj Txiag Hauv Xov Tooj

los ntawm SberBank Online Design Team

Tus Neeg Siv: Sberbank

Tus Yeej A' Design Award Nyiaj hauv Pawg Xov Tooj

33,881

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #101823

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog SberBank Online Primary Function: Daim Ntawv Thov Nyiaj Txiag Hauv Xov Tooj

SberBank Online yog ib daim ntawv thov nyiaj txiag hauv xov tooj tsim los rau ib lub tsev txhab nyiaj loj hauv teb chaws Russia. Yuav luag tag nrho cov khoom nyiaj txiag ntawm lub tsev txhab nyiaj muaj nyob online los ntawm daim ntawv thov no. Cov kev pab cuam nyiaj txiag ib txwm muaj tau muab sib txuas nrog cov yam ntxwv lub neej xws li kev sib tham, cov dab neeg thiab ib phau ntawv qhia khoom. Cov npav xa xov (postcards) muaj xim thiab cov stickers tuaj yeem muab ntxiv rau cov nyiaj xa mus kom lawv muaj kev sib raug zoo dua. Thaum ib qho kev sib pauv nyiaj siv sij hawm ntev, ib lub vijtsam txav tau raug qhia hloov qhov chaw ntawm ib nplooj ntawv thauj khoom qhuav qhawv. Cov vijtsam tseem ceeb thiab tos txais raug tsim raws li qhov chaw nyob thiab lub sijhawm ntawm hnub.

Qhov Lees Paub

Txog A' Design Award Nyiaj

SberBank Online Primary Function: Daim Ntawv Thov Nyiaj Txiag Hauv Xov Tooj yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. SberBank Online Primary Function: Daim Ntawv Thov Nyiaj Txiag Hauv Xov Tooj xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. SberBank Online Primary Function: Daim Ntawv Thov Nyiaj Txiag Hauv Xov Tooj yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Qhov Loj & Ntim: Above iOS 10.0 / Above Android 10.0
Cov Ntsiab Lus: Digital Banking, Personalization, Emotional Design, app.
Thev Naus Laus Zis Tsim Khoom: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Kev Sib Tw Tsim Qauv: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Kev Tshawb Fawb: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Kev Txhawb Siab: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Lub Sij Hawm Ua Hauj Lwm: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Txheej Txheem Ua Hauj Lwm: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.