S6 Foundry Hom Kev Kaw Lus Thiab Kev Tshaj Tawm by Paul Robb and Moira Bartoloni

S6 Foundry Hom Kev Kaw Lus Thiab Kev Tshaj Tawm by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Xov Xwm Luam Tawm thiab Xov Xwm Tshaj Tawm Competition Category.

NyiajLuam Tawm· 2021

S6 Foundry Hom Kev Kaw Lus Thiab Kev Tshaj Tawm

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award Nyiaj Winner in Luam Tawm Category

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Verified Award Winner

Verify Award Status for #115652

View at A' Design Award Press Release Award Badge

Colors

The Design

About S6 Foundry Hom Kev Kaw Lus Thiab Kev Tshaj Tawm

Lub S6 Foundry branding thiab nws cov ntaub ntawv tom ntej hom qauv tau tsim los tsim kom muaj kev xyiv fab ntawm kev sau ntawv tshiab, tso cov hom lus pom. Ib lub ci ci thiab zoo siab palette ntawm cov xim sov thiab cov lus sib txawv thiab xav tsis thoob coj tus ntsuj plig, harking rau ib txwm kos npe ntawm xyoo 1900 kev lom zem ncaj ncees. Cov qauv tsim tau tsim los ua kaleidoscope ntawm cov ntaub ntawv thiab cov ntsiab lus los tsim kom muaj qhov pom kev zoo sib xws ntawm cov khoom lag luam ethos thiab cov kev taw qhia tshiab ntawm kev lag luam bespoke fonts.

The Recognition

About the A' Design Award Nyiaj

S6 Foundry Hom Kev Kaw Lus Thiab Kev Tshaj Tawm yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. S6 Foundry Hom Kev Kaw Lus Thiab Kev Tshaj Tawm xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. S6 Foundry Hom Kev Kaw Lus Thiab Kev Tshaj Tawm yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Dimensions & Packaging: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Tags: Font design, Branding, Identity, Type design
Production Technology: Printed Lithographic CMYK using FSC papers.
Design Challenge: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Research: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Inspiration: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Project Duration: The project started in April 2020 and is an ongoing project.
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Paul Robb
Moira Bartoloni
Federica Simone
Image Credits: Paul Robb