Qhov qauv tsim Aurum Lub Thawv Ntim Nplooj Kub los ntawm LLAB Design Ltd yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Kub hauv Pawg Sib Tw Tsim Khoom Kim.
KubKhoom Kim· 2021
Aurum Lub Thawv Ntim Nplooj Kub
los ntawm LLAB Design Ltd
Tus Neeg Siv: Aurum
Tus Yeej A' Design Award Kub hauv Pawg Khoom Kim
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #120435Qhov Tsim
Txog Aurum Lub Thawv Ntim Nplooj Kub
Aurum yog ib lub thawv khoom plig uas tsim los rau nplooj kub uas noj tau. Lub thawv ntim no muab ib yam khoom nyoos los ua ib yam khoom muag zoo tshaj plaws. Lub thawv txoj kev tsim yog raws li thawv ntim saw nyiaj saw kub. Ib daim hlau kub anodized uas muaj lub npe hom khoom txaug rau saud yog qhov kaw lub thawv thiab ua haujlwm zoo li lub xauv hlau nplaum (magnetic lock). Daim ntawv muaj kua, kev nias daim kub foil thiab spot UV yog cov ua rau sab nraud. Ib txoj hlua ribbon nyob rau txheej saum toj tuav rab ciaj tais uas tsim tshwj xeeb, yog li daim nplooj kub uas sib heev thiaj li khaws tau yooj yim. Ib daim ntawv pom kev tiv thaiv daim nplooj kub uas nyob hauv qab. Lub thawv luaj li 88 x 90 x 65 milimev.
Qhov Lees Paub
Txog A' Design Award Kub
Aurum Lub Thawv Ntim Nplooj Kub yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Aurum Lub Thawv Ntim Nplooj Kub xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Aurum Lub Thawv Ntim Nplooj Kub ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
- Qhov Loj & Ntim
- W88mm x D90mm x H65mm
- Cov Ntsiab Lus
- luxury, gold, premium, packaging
- Thev Naus Laus Zis Tsim Khoom
- As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
- Kev Sib Tw Tsim Qauv
- Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
- Kev Tshawb Fawb
- We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
- Kev Txhawb Siab
- With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
- Lub Sij Hawm Ua Hauj Lwm
- Starts in Dec 2019 to Aug 2020
- Txheej Txheem Ua Hauj Lwm
- First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
- Cov Tswv Cuab Pab
- Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.