Benin Kev Tsim Npe, Cim Qauv Tswjhwm los ntawm Anja Zambelli Colak

Qhov qauv tsim Benin Kev Tsim Npe, Cim Qauv Tswjhwm los ntawm Anja Zambelli Colak yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2021

Benin Kev Tsim Npe, Cim Qauv Tswjhwm

los ntawm Anja Zambelli Colak

Tus Neeg Siv: Zambelli Brand Design

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

14,473

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #120478

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Benin Kev Tsim Npe, Cim Qauv Tswjhwm

Benin yog ib qho cim qauv tswjhwm (brand identity) tsim los rau ib lub tuam txhab kas fes uas tsev neeg ua tswj tau ntau tshaj 30 xyoo lawm. Cov cim qauv no pab txhawb kev nthuav dav ntawm lub khw kas fes mus rau qhov qauv franchise. Ib daim duab Cherub (menyuam saum ntuj) uas luag ntxhi ua lub cim tseem ceeb, qhia txog lub sijhawm Renaissance thiab teb chaws Ltalis, thaj chaw yug tau kas fes zoo tshaj plaws. Cov xim liab lig ci, xiav, dawb daj thiab liab, nrog rau ib co duab huab saum ntuj, ua rau muaj kev zoo siab thiab lom zem. Cov khob nqa mus, thiab cov hnab ntawv luam nrog CMYK offset saum ntawv tsim los ntawm hauv paus xwm txheej, thaum lub yad hlau khaws cov kas fes kom tseem zoo thiab tsis pauv qab zib.

Qhov Lees Paub

Txog A' Design Award Hlau

Benin Kev Tsim Npe, Cim Qauv Tswjhwm yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Benin Kev Tsim Npe, Cim Qauv Tswjhwm xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Benin Kev Tsim Npe, Cim Qauv Tswjhwm tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Benin is a family-run company offering different coffee services for over 30 years, with new plans that turn their coffee shop business into a franchise model. This lively family loves music and sharing happy moments, and they developed a warm and cheerful customer approach. The new brand wanted to transmit that energy into their franchise with the visual identity that tells a story of happiness, passion, and feel-good. Through Cherub’s loving, smiling face and brand’s bright colors, every customer can get a sense of Benin’s unique values.
Qhov Loj & Ntim: Paper bag: 32x23 cm To go coffee cup small: 46x60 mm
To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Cov Ntsiab Lus: Branding, visual identity, franchise, coffee shop, packaging
Thev Naus Laus Zis Tsim Khoom: To-go coffee cups and paper bags are produced with natural paper and CMYK offset technology.
Benin package are produced and/or coated with metal materials to preserve the quality of coffee.
Kev Sib Tw Tsim Qauv: The creation of Benin’s visual system was a result of an in-depth process that included the discovery of the client’s business drivers and company culture. Several challenges were identified: 1) Effective brand communication towards three different targets. 2) A strong symbol that unifies a heavenly pleasant experience and family values. 3) Brand standardization, so it can be successfully applied to the franchise concept: from interior design and packaging to marketing collaterals. 4) Using an affordable packaging material.
Kev Tshawb Fawb: After initial consultations, two workshops were conveyed to the client. The first one discovered the brand’s unique story, philosophy, personality, target market, and benchmark. In the second one, the client had to choose between three different brand personality mood boards, identifying the one that is best aligned with their unique market position. Benin was identified as a kind, warm, cheerful, and wise friend, which was interpreted with the Cherub icon and accompanying aesthetics. The design prototype was tested at every brand touchpoint before creating the final identity.
Kev Txhawb Siab: Coffee lovers think that coffee is a divine drink that tastes like heaven. Whether it is a part of their morning ritual or a pause in a busy day, a cup of coffee gives them instant happiness. That heavenly good feeling was used as a starting point for Benin's brand concept, infusing its divine spirit into coffee shops through a symbol of an angel – a happy Cherub serving coffee. The underlying symbolism of the Renaissance movement is no coincidence; it illustrates the renaissance of the soul after having coffee, as well as the connection to Italy, the homeland of premium coffee.
Lub Sij Hawm Ua Hauj Lwm: The project started in May 2021. in Rijeka and finished in August 2021. in Rijeka.
Txheej Txheem Ua Hauj Lwm: The brand had to speak to three levels of coffee lovers: basic, intermediate, and advanced. Most of them are Millennials and Gen Z, so the colors used are their favorite baby pink and blue tones. The addition of strong yellow and red pinpoint the energetic brand personality. Product packaging is designed as a secondary advertising mechanism and aligned with the target’s expectations of sustainability, using paper cups, jute tote bags, and tins. The texture with angelic clouds is present in multiple details, constantly transmitting the heavenly good feeling.
Cov Tswv Cuab Pab: Anja Zambelli Čolak