Soda Grocery Khoom Zam Khoom Noj los ntawm Lan Shenfan and Xu Jingwen

Qhov qauv tsim Soda Grocery Khoom Zam Khoom Noj los ntawm Lan Shenfan and Xu Jingwen yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2021

Soda Grocery Khoom Zam Khoom Noj

los ntawm Lan Shenfan and Xu Jingwen

Tus Neeg Siv: Macau University of Science and Technology

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

12,403

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #120521

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Soda Grocery Khoom Zam Khoom Noj

Soda Grocery yog ib qho kev tsim qauv rau lub thoob khoom noj ua khoom nco qab muag rau cov neeg tuaj xyuas Macau. Cov lus qauv tsim yog nqa los ntawm qauv thoob pob tawg (firecracker) uas tsim tawm hauv Macau thaum lub xyoo pua nees nkaum. Cov duab plaub tug poj niam sau los ntawm cov qauv thoob qub keeb kwm rov qab kos ua duab niaj hnub thiab luam tawm nrog cov xim tsaus zoo pom tseeb. Plaub lub thoob khoom noj nqa cov duab kos no, thiab txhua lub thawv ntev 185 dav 145 thiab siab 55 hli-mim-taus. Cov ntawv looj thiab cov ntawv sau sab hauv tau ua kom zoo nkauj ntxiv nrog kev nias khoom (embossing), pleev roj kaj ntug (ultraviolet coating), kub daim (bronzing) thiab txiav qauv (die cutting). Tus qauv tsim khaws cia tus yam ntxwv thaj chaw thaum kawg ua tau raws li niaj hnub kev nyiam.

Qhov Lees Paub

Txog A' Design Award Hlau

Soda Grocery Khoom Zam Khoom Noj yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Soda Grocery Khoom Zam Khoom Noj xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Soda Grocery Khoom Zam Khoom Noj tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Update to the local graphic packaging design language during the history
Qhov Loj & Ntim: Width 185mm x Depth 145mm x Height 55mm
Cov Ntsiab Lus: package, brand, inheritance, graphic, illustration
Thev Naus Laus Zis Tsim Khoom: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Kev Sib Tw Tsim Qauv: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Kev Tshawb Fawb: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Kev Txhawb Siab: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Lub Sij Hawm Ua Hauj Lwm: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Txheej Txheem Ua Hauj Lwm: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Cov Tswv Cuab Pab: Shenfan Lan
JingWen Xu
Kev Qhuas Duab: Shenfan Lan/JingWen Xu