Clarity Kev Cim Ntawv Lag Luam by Jeffery Fulton

Clarity Kev Cim Ntawv Lag Luam by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2021

Clarity Kev Cim Ntawv Lag Luam

by Jeffery Fulton

Client: Clarity Innovations

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Clarity Kev Cim Ntawv Lag Luam

Clarity yog ib qho kev cim ntawv lag luam tsim los rau ib lub tuam txhab thev naus laus zis. Lub logo muab ob lub cim uas siv rau hauv kev sau code los ua ke, tso rau hauv ib lub daim duab peb sab uas qhia txog kev txav mus rau tom ntej. Xim xiav tsaus qhia txog kev ntseeg siab, thaum xim xiav ci qhia txog thev naus laus zis. Cov ntawv Neo Sans raug siv vim nws qhov tsos zoo li niaj hnub no, uas sib haum zoo nrog cov kaum voog ntawm lub logo. Kev siv gradients thiab cov duab tsis meej pheej raug zam tawm, yog li ntawd qhov kev cim ntawv no vam khom rau cov duab yooj yim thiab cov cim code. Qhov kev cim ntawv no kuj tseem raug siv rau ntawm cov khoom lag luam ntawm lub tuam txhab.

The Recognition

About the A' Design Award Tooj

Clarity Kev Cim Ntawv Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Clarity Kev Cim Ntawv Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Clarity Kev Cim Ntawv Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members: Jeffery Fulton
Zoe Rogers

Read the Press Release