L’Amour Red Packet Boxset Hnab Liab by Alex King

L’Amour Red Packet Boxset Hnab Liab by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award Hlau in Tsim Khoom Pub Competition Category.

HlauKhoom Pub· 2021

L’Amour Red Packet Boxset Hnab Liab

by Alex King

Client: A&J Design

A' Design Award Hlau Winner in Khoom Pub Category

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Verified Award Winner

Verify Award Status for #122872

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About L’Amour Red Packet Boxset Hnab Liab

Lub thawv hnab liab no muaj 16 daim hnab liab los qhia txog hmoov zoo thiab kev ua tiav tag nrho hauv lub neej. Cov muag khoom tuaj yeem xaiv ntawm 26 tus qauv sib txawv thiab kev sib txuas "A" mus rau "Z" raws li tus ntawv pib thiab kev xav tau ntawm tus kheej. Khoom plig tus kheej muab rau tib neeg kev nkag siab ntawm kev tshwj xeeb thiab zoo heev los tsim kev kov tus kheej rau lawv tus kheej thiab cov neeg lawv hlub. Lub hom phiaj rau cov neeg nruab nrab uas tau sib yuav uas xav xaiv hnab liab tus kheej thiab muab rau cov menyuam nrog kev foom koob hmoov zoo tshaj plaws.

The Recognition

About the A' Design Award Hlau

L’Amour Red Packet Boxset Hnab Liab yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. L’Amour Red Packet Boxset Hnab Liab xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. L’Amour Red Packet Boxset Hnab Liab tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King