City Ambassadors School Typographic Hom Cim los ntawm Tanya Dunaeva

Qhov qauv tsim City Ambassadors School Typographic Hom Cim los ntawm Tanya Dunaeva yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2022

City Ambassadors School Typographic Hom Cim

los ntawm Tanya Dunaeva

Tus Neeg Siv: Tanya Dunaeva

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

35,175

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #126443

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog City Ambassadors School Typographic Hom Cim

Cov dab neeg txaus siab tau muab zais tom qab txhua txoj kev qub thiab nws tsis tuaj yeem koom nrog Lub Nroog nrog ib qho me me ntawm cov cim pom tau. Thaum kawm lub nroog, yav tom ntej ambassador pom nws tshiab, zoo li ib tug me nyuam kawm ntawv pom ib tug primer nyob rau hauv tsev kawm ntawv. Rau kev tsim kho ntawm tus kheej, kev daws teeb meem typographic raug xaiv, raws li lub hauv paus ntsiab lus ntawm typographic eclecticism: Cov ntawv qub National, cuam tshuam nrog cov ntawv hais lus thiab paub cov ntawv sau ntawm avant-garde artists. Cov xim txheej txheem yog laconic-ci liab.

Qhov Lees Paub

Txog A' Design Award Nyiaj

City Ambassadors School Typographic Hom Cim yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. City Ambassadors School Typographic Hom Cim xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. City Ambassadors School Typographic Hom Cim yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Qhov Loj & Ntim: Design can be fixed at any staff
Cov Ntsiab Lus: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Thev Naus Laus Zis Tsim Khoom: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Kev Sib Tw Tsim Qauv: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Kev Tshawb Fawb: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Kev Txhawb Siab: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Lub Sij Hawm Ua Hauj Lwm: The Project was accomplished during the Summer 2021 in Moscow
Txheej Txheem Ua Hauj Lwm: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Cov Tswv Cuab Pab: Leonid Slavin - tutor
Dmitry Chernogayev - curator