Scentwalk Primary Function: Tus Cim Kev Lag Luam ntawm Lub Tuam Txhab los ntawm Chao Yang, Yiyang Li and Yilin Wang

Qhov qauv tsim Scentwalk Primary Function: Tus Cim Kev Lag Luam ntawm Lub Tuam Txhab los ntawm Chao Yang, Yiyang Li and Yilin Wang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2022

Scentwalk Primary Function: Tus Cim Kev Lag Luam ntawm Lub Tuam Txhab

los ntawm Chao Yang, Yiyang Li and Yilin Wang

Tus Neeg Siv: Communication University of Zhejiang

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

36,988

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #126459

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Scentwalk Primary Function: Tus Cim Kev Lag Luam ntawm Lub Tuam Txhab

Scentwalk yog ib qho kev xav txog tus cim ntawm ib lub tuam txhab yav tom ntej uas rho tawm thiab khaws cov kev nco cia rau hauv daim ntxhiab tsw. Lub logo yog ib qho luv luv ntawm lub npe hom khoom thiab tsim los ntawm cov tswv yim ntawm cov molecule ntxhiab tsw, cov ntaub ntawv, kev rho tawm, kev sau thiab kev taug kev. Cov xim siv cov nyias tooj nyiaj holographic, ib hom khoom uas zoo li nyiaj tab sis pom tseeb cov xim thaum muaj kaj, sib txuas nrog lub tswv yim tias cov cua tsis muaj xim tab sis tseem tuaj yeem tsim tau kev xav. Tus cim ntawd muaj zog thiab txuas nrog ib lub suab tshwj xeeb. Cov ntawv tshaj tawm thiab cov khoom siv uas cuam tshuam txog tus kheej, cov khub, tsev neeg thiab cov phooj ywg.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Scentwalk Primary Function: Tus Cim Kev Lag Luam ntawm Lub Tuam Txhab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Scentwalk Primary Function: Tus Cim Kev Lag Luam ntawm Lub Tuam Txhab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Scentwalk Primary Function: Tus Cim Kev Lag Luam ntawm Lub Tuam Txhab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Qhov Loj & Ntim: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Cov Ntsiab Lus: future, graphic, concept brand, poster, experimental
Thev Naus Laus Zis Tsim Khoom: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Kev Sib Tw Tsim Qauv: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Kev Tshawb Fawb: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Kev Txhawb Siab: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Lub Sij Hawm Ua Hauj Lwm: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Txheej Txheem Ua Hauj Lwm: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Cov Tswv Cuab Pab: Chao Yang
Yiyang Li
Yinlin Wang.