Science is O2 Phau Ntawv Kawm Rau Tsev Kawm Ntawv los ntawm Jaehun Kim

Qhov qauv tsim Science is O2 Phau Ntawv Kawm Rau Tsev Kawm Ntawv los ntawm Jaehun Kim yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Kub hauv Pawg Sib Tw Tsim Kev Kawm, Khoom Pab Qhia thiab Kev Cob Qhia.

KubKev Kawm· 2022

Science is O2 Phau Ntawv Kawm Rau Tsev Kawm Ntawv

los ntawm Jaehun Kim

Tus Neeg Siv: Visang

Tus Yeej A' Design Award Kub hauv Pawg Kev Kawm

110,470

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #131223

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Science is O2 Phau Ntawv Kawm Rau Tsev Kawm Ntawv

Science is O2 yog ib pawg phau ntawv kawm txog science rau tsev kawm ntawv siv rau cov tub ntxhais kawm theem pib, theem nrab thiab theem siab. Txhua daim npog phau ntawv muaj ib tug QR code zoo li tus yuam sij uas txuas mus rau cov ntaub ntawv hais txog phau ntawv, kev tshaj tawm thiab cov video science. Muaj ntxiv cov QR code nyob ib sab ntawm cov ntsiab lus tseem ceeb hauv phau ntawv, uas qhib kev nkag mus saib cov video kev sim thiab cov lus nug ntxiv. Kev luam matte, cov duab epoxy thiab kev txhuam ci create ua kom pom ib qho zoo nkauj, zoo li muaj peb sab ib nrab. Cov ces kaum raug ua kheej kheej kom tuav tau nyab xeeb dua, thiab cov kev txuas digital ncua kev kawm mus dhau ntawm nplooj ntawv luam tawm.

Qhov Lees Paub

Txog A' Design Award Kub

Science is O2 Phau Ntawv Kawm Rau Tsev Kawm Ntawv yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Science is O2 Phau Ntawv Kawm Rau Tsev Kawm Ntawv xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Science is O2 Phau Ntawv Kawm Rau Tsev Kawm Ntawv ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
Qhov Loj & Ntim: Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes.
Cov Ntsiab Lus: workbook, science, O2, QR Code
Thev Naus Laus Zis Tsim Khoom: O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
Kev Sib Tw Tsim Qauv: Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
Kev Tshawb Fawb: COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.
Kev Txhawb Siab: QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
Lub Sij Hawm Ua Hauj Lwm: Launched in Korea in September 2021
Txheej Txheem Ua Hauj Lwm: Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
Cov Tswv Cuab Pab: Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO
Kev Qhuas Duab: Visang Creative Design Lab, 20121