Traveling in Virtual Space Kev Tsim Qauv Npog Phau Ntawv Kawm by Miraen Design Team

Traveling in Virtual Space Kev Tsim Qauv Npog Phau Ntawv Kawm by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award Kub in Tsim Kev Kawm, Khoom Pab Qhia thiab Kev Cob Qhia Competition Category.

KubKev Kawm· 2023

Traveling in Virtual Space Kev Tsim Qauv Npog Phau Ntawv Kawm

by Miraen Design Team

Client: Mirae-N

A' Design Award Kub Winner in Kev Kawm Category

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Colors

The Design

About Traveling in Virtual Space Kev Tsim Qauv Npog Phau Ntawv Kawm

Kev Mus Ncig Hauv Qhov Chaw Virtual yog ib qho kev tsim qauv npog phau ntawv rau cov phau ntawv kawm hauv tsev kawm ntawv theem pib. Daim duab kos txuas ntawm sab npog hauv ntej mus rau sab npog tom qab kom qhia tias yog ib qho chaw txuas ua ke. Cov tub ntxhais kawm tuaj yeem luam theej duab (scan) daim npog nrog lub app hauv xov tooj ntawm tes kom pib hom augmented reality, uas hauv qhov ntawd daim duab kos yuav teb rau kev kov thiab ntxiv lub suab. Cov npog phau ntawv raug tsim nrog cov txheej txheem kaw zaum kawg xws li color foil thiab silk epoxy kom tsim tau qhov xav tias muaj peb sab (three-dimensional). Qhov kev tsim qauv no siv cov dab neeg mus ncig thiab cov cim uas paub zoo los tsa kev xav paub xav pom thiab txhawb kev kawm los ntawm kev muaj tus kheej kev paub dhau los.

The Recognition

About the A' Design Award Kub

Traveling in Virtual Space Kev Tsim Qauv Npog Phau Ntawv Kawm yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Traveling in Virtual Space Kev Tsim Qauv Npog Phau Ntawv Kawm xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Traveling in Virtual Space Kev Tsim Qauv Npog Phau Ntawv Kawm ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is the cover design for elementary school textbooks which enables experience based learning through the indirect travel in the space of the cover. The illustration was expressed from the front side of the cover to the rear side of it to provide the concept of space. It also made it possible for the students to think and imagine three dimensionally by enabling them to experience the virtual space with the usage of the AR that can be activated on the app.
Dimensions & Packaging: Frame 210 x 275mm
Height Social Studies 5-1 8.5mm, Social Studies 5-2 8.8mm, Social Studies 6-1 8.5mm, Social Studies 6-2 8mm, Math 5-1 10mm, Math 5-1 10mm, Math 5-2 10.5mm, Math 6-1 11mm, Math 6-2 9.5mm, Science 5-1 5mm, Science 5-2 6mm, Science 6-1 5mm, Science 6-2 5mm
AR experience is available both on Android and IOS
Tags: Textbook,Cover,Education,Branding
Production Technology: The cover was made with 3D feel to it which allows 3D-like thinking and imagination with abundance by enabling the students experience AR along with the application of various post process technologies such as the use of color foil, silk epoxy, etc. It was designed with the implementation of marker technology to automatically get the AR mode on when the picture of the cover image is taken after downloading the AR app - MiraeN’s textbook travel
Design Challenge: Search for visual images (characters) and concept that could match students’ interest as a non-governmental organization’s textbook for elementary school was conducted and the stories related to the study contents were sought after for the increased curiosity and aggressive participation in studying. It was made possible for a new experience by creating the virtual space with the application of AR through the new technologies and trend search.
Research: A lot of thoughts were carefully put into the design to have it play a role to increase the expectation and curiosity level about the study contents in non-governmental organization’s textbook. The story of traveling and characters in the daily life were chosen to be used as a bridge between the students and the textbook to connect them. Also, the range of thinking was widened with the enabled AR experience which allows the students to think beyond just the printing.
Inspiration: Easy access to an unapproachable textbook was given by meshing various things that could only be gained from the experience into the study materials and also three dimensional understanding of the study materials was enabled by widening the boundaries of what students can imagine with three dimensional vividness through a newly developed AR system
Project Duration: The project was planned and produced from November 2021 to 2022 and it is projected to be used as a textbook for the 5th and 6th grades from the first semester of 2023
Operation Flow: Study contents for each subject can be naturally experienced through traveling. It was designed for the students to learn the study contents naturally by traveling the space on the cover page, not the flat cover page, with keywords of joy, imagine, adventure with the familiar characters. By enabling the aggressive interactive communication in the virtual space between the users and the book with the AR system that reacts upon touches and speaks on the things in the background.
Team Members: MiraeN design team
Creative Director Hyunji Son
Project Manager Kiwook Kim
Designer Byeongjin Jang, jihye Yoon, Jinhee Lee
Media Design Seyoung Hong
AR EX Corporation