Red Wave Nkag by Maiko Mochizuki and Rei Nishitani

Red Wave Nkag by Maiko Mochizuki and Rei Nishitani is a highly esteemed winner of the very prestigious 2023 A' Design Award Kub in Tsim Kev Nthuav Qhia Lag Luam, Sab Hauv thiab Kev Nthuav Qhia Competition Category.

KubKev Nthuav Qhia Lag Luam· 2023

Red Wave Nkag

by Maiko Mochizuki and Rei Nishitani

Client: Murayama Inc

A' Design Award Kub Winner in Kev Nthuav Qhia Lag Luam Category

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Colors

The Design

About Red Wave Nkag

Red Wave tau teeb tsa ua tus qauv nkag rau International Graphic Arts Show 2022. Nws txhais tau tias cov nplua nuj liab ua tau los ntawm kev siv tshuab thiab kev txav ntawm lub plawv uas txav los ntawm nws. Cov xim liab uas muaj zog thiab cov kua dej ua cim ua rau muaj kev txaus siab rau kev sib tham nrog kev sib tham ua lag luam, tsis ntshai qhov tsis zoo los ntawm Covid. Liab Wave kuj tau siv los ua ib lub tswv yim tsim rau thaj chaw tshwj xeeb, kev taw qhia, cov ntsiab lus hauv online, thiab lwm yam hauv qhov chaw, muab kev sib koom siab los txo cov neeg tuaj xyuas. kev ntxhov siab ntawm kev txav mus los.

The Recognition

About the A' Design Award Kub

Red Wave Nkag yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Red Wave Nkag xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Red Wave Nkag ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Red Wave was installed as the entrance structure for International Graphic Arts Show 2022, a comprehensive international exhibition for the printing and related industries. The design combines the beauty of an artwork with the functionality of an entrance gate. The energetic red color and fluid form symbolize the exhibition, which is full of enthusiasm with active business negotiations, not fearing the stagnant conditions caused by the Covid.
Dimensions & Packaging: Width 27700mm x Depth 8440mm x Height 4000mm
Tags: Entrance, Gate, Registration, Exhibition, Printing industry, Red, Wave
Production Technology: We used a wrinkle-free fabric for striped molding which allows the graphic design to show through on both sides even printed on one side. The red colors are all slightly different and the lighting effects provide further color variation and movement. For the foundation of the molding, we used leased system products. The fabric served not only as decoration but also as a fixation for the foundation, minimizing the number of columns. This combines beauty with reduced environmental impact.
Design Challenge: The biggest challenge was how to define the presence of this entrance. What we imagined from the exhibition theme, "Venture into the innovation!" was that IGAS, where people's adventurous spirit intersects, is like an ocean, where visitors pass through great waves. Finally, through repeated trial and error in design, the dynamic and organically beautiful entrance design was produced by its combination of straight and curved lines.
Research: We researched and examined the design of the International Graphic Arts Show 2022 to preserve its brand. The annual entrance to the exhibition has a unique air about it, somehow unchanging despite its changing form. We focused our research on creating a continuous structure like the architecture of the Tokyo Big Sight: the venue of this event, and on integrating the conflicting shapes of straight and curved lines into a single form.
Inspiration: IGAS is a showcase of the rich colors created by advanced printing technology, and we felt that we should visualize this beautiful and functional aspect of it. "Red Wave" means the "rich red" made possible by technology and the "movement of our heart" that is moved by it. In the simple form of a series of straight lines, the entrance gate functionally expresses that it is a gateway to emotion by using a precise gradation of colors to create the brightest red in the center of the passageway.
Project Duration: Installed at Tokyo Big Sight for 5 days from November 24 to November 28, 2022
Operation Flow: Red Wave had a special presence because it was installed on the main street of Tokyo Big Sight, the venue for this show. Red Wave was used not only as the name of the entrance, but also as a design concept for the special exhibition area, guidance signs, online contents, etc. within the venue, giving it a sense of unity. This reduces visitors' stress of moving around.
Team Members: Maiko Mochizuki
Rei Nishitani
Image Credits: Image #1: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #2: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #3: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #4: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #5: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.