WWI Cultural Trail Phau Ntawv Qhia Kev, Duab Qhia Chaw los ntawm Martino Spreafico

Qhov qauv tsim WWI Cultural Trail Phau Ntawv Qhia Kev, Duab Qhia Chaw los ntawm Martino Spreafico yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Hlau hauv Pawg Sib Tw Tsim Xov Xwm Luam Tawm thiab Xov Xwm Tshaj Tawm.

HlauLuam Tawm· 2022

WWI Cultural Trail Phau Ntawv Qhia Kev, Duab Qhia Chaw

los ntawm Martino Spreafico

Tus Neeg Siv: Emanuela Spedicato, SeTe srl

Tus Yeej A' Design Award Hlau hauv Pawg Luam Tawm

12,001

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #136363

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog WWI Cultural Trail Phau Ntawv Qhia Kev, Duab Qhia Chaw

WWI Cultural Trail yog ib phau ntawv qhia kev nrog ib daim duab qhia chaw (map) uas tais tau rau kev taug hav roob nyob hauv Italian Alps. Phau ntawv muaj 94 nplooj thiab ntev 185 dav 235 millimeters. Ib qho ntawv tais nyob rau nplooj xaus tuav ib daim duab qhia chaw uas muaj scale 1 rau 25000, thaum qhib tawm ntev dav 700 los ntawm 700 millimeters. Yim theem (eight stages) ntawm txoj kev taug hav roob raug piav qhia nrog cov ntsiab lus txog qhov ntev, siab ntawm av, thiab lub sijhawm siv taus. Cov duab qub, paj huam, thiab cov ntawv luv luv nco txog Kev Ua Rog Thoob Ntiaj Teb Zaum Ib (First World War) uas tshwm sim nyob rau tib cov roob no. Cov xim ntsuab tsaus (dark green) thiab cov ntawv sau zoo li cov ntawv nyeem ntawm lub tshuab typewriter qhia txog lub sijhawm ntawd. Cov neeg taug kev tuaj yeem nqa tau tsuas yog daim duab qhia chaw uas hnyav tsawg dua thaum lawv mus taug txoj kev no xwb.

Qhov Lees Paub

Txog A' Design Award Hlau

WWI Cultural Trail Phau Ntawv Qhia Kev, Duab Qhia Chaw yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. WWI Cultural Trail Phau Ntawv Qhia Kev, Duab Qhia Chaw xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. WWI Cultural Trail Phau Ntawv Qhia Kev, Duab Qhia Chaw tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Qhov Loj & Ntim: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Cov Ntsiab Lus: book, world war I, map, cultural trail
Thev Naus Laus Zis Tsim Khoom: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Kev Sib Tw Tsim Qauv: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Kev Tshawb Fawb: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Kev Txhawb Siab: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Lub Sij Hawm Ua Hauj Lwm: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Txheej Txheem Ua Hauj Lwm: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Cov Tswv Cuab Pab: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari