Discussing Time Ntawv by Zona Yuechen Guan

Discussing Time Ntawv by Zona Yuechen Guan is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Tsim Xov Xwm Luam Tawm thiab Xov Xwm Tshaj Tawm Competition Category.

ToojLuam Tawm· 2022

Discussing Time Ntawv

by Zona Yuechen Guan

Client: Zona Yuechen Guan

A' Design Award Tooj Winner in Luam Tawm Category

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Colors

The Design

About Discussing Time Ntawv

Sib Tham Txog Lub Sijhawm yog ib phau ntawv uas sau cov lus sib tham ntawm ib pab neeg txog lub tswvyim ntawm lub sijhawm thiab qhia cov duab sculpture typographic uas tau txais kev tshoov siab los ntawm kev sib tham ntawd. Phau ntawv ntev 7 ntawm 12 nti. Ib qho duab sculpture tau tsim los ntawm dej khov, tsim los ntawm kev nchuav dej rau hauv cov qauv thiab khov nws. Thaum dej khov yaj mus ua dej, txoj kev hla ntawm lub sijhawm los ua tau pom rau cov neeg saib. Tus qauv teeb tsa taw qhia rau cov ntawv sau ci ntsa iab (illuminated manuscripts) thiab cov phau ntawv parchment ntawm thaum ntxov xyoo pua kaum rau, sib txuas nrog kev yees duab niaj hnub no. Qhov tshwm sim txuas kev tsim ntawv keeb kwm nrog cov thev naus laus zis tam sim no.

The Recognition

About the A' Design Award Tooj

Discussing Time Ntawv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Discussing Time Ntawv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Discussing Time Ntawv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a group discussion of interdisciplinary type design experience that the designer played different roles: the sculpture's artist, the concept creator, the photographer, the videographer, the facilitator of discussion, the transcriber of the conversation, the editor of the texts recorded, the designer, and the bookbinder. A collective book features a sculpture of time made by the designer based on illuminated manuscript-style book design with a modern twist in its photography.
Dimensions & Packaging: The book is designed in the size of 7x12 inches.
Tags: Typography, Interdisciplinary Design, Time, Sculpture, Book Design, Ice, Type.
Production Technology: For the sculpture, I use ice. I make the molds and then pull water inside and then freeze it to get the iced sculpture.
Design Challenge: I think the hardest pair part for this project is "time." Since this is a collective book design project, we need to gather everyone to discuss the concept of "time." Everyone has a different understanding of "time," we have to discuss everyone's expressions and ideas. And then design a typographic sculpture based on "time." I need to repeatedly discuss with everyone and complete my own sculpture works in this process. So time is very tight. Doing research, finding the parchment, and analyzing the typography, fonts, design preferences of that era took a lot of time as well.
Research: I have researched many books from the 16th century onwards and sources on book printing and design analysis. A team of thirteen people, including the instructor and I, had many discussions on our understanding and views on "time." My sculpture's concept originates from the natural phenomenon of ice melting into the water. The design combines sixteenth-century book design elements with modern technology, making the book design itself embody a concept of "crossing time."
Inspiration: When people look at the ice, they cannot see the melting change immediately. It is like they could not feel the movement of time when they were young. When people start to realize the changes, it will be more obvious that the melting speed will be faster. The ice will melt into the water at the end. The ice will finally become water, left on the ground, but the water print will leave on the surface. Although it is the end, it still leaves something behind to the world.
Project Duration: This project started in February 2020 in New York and finished in April 2020 in New Yoke, and won the silver award of Graphis New Talent 2021 in New York.
Operation Flow: This is a collective book design project for thinking and discussing "time" and sculpture-making with the letter "time." My time sculpture started with the natural phenomenon of ice melting into the water. I want the audience to experience the passage of time. Referring to the parchment design in the early 16th century, I use ancient design elements to combine with modern technology. In the end, I got a collective book of thoughts and discussions on "time" and sculpture works that spanned time.
Patents: Copyrights belong to Yuechen Guan, 2020.
Image Credits: Image#1: Photographer Zona Yuechen Guan
Image#2: Photographer Zona Yuechen Guan
Image#4: Photographer Zona Yuechen Guan
Image#5: Photographer Zona Yuechen Guan
Video Credit: Film, photograph, edit by Zona Yuechen Guan/Music by Andigold