Rely on Hydrogen Kev Tso Npe Lag Luam by Guangzhou Cheung Ying Design Co. Ltd.

Rely on Hydrogen Kev Tso Npe Lag Luam by Guangzhou Cheung Ying Design Co. Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2022

Rely on Hydrogen Kev Tso Npe Lag Luam

by Guangzhou Cheung Ying Design Co. Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #137134

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rely on Hydrogen Kev Tso Npe Lag Luam

Rely on Hydrogen yog ib qho kev tsim npe lag luam tsim los rau ib lub tuam txhab uas tsim cov khoom siv kho mob los ntawm dej hydrogen. Lub cim (logo) tau tsim los ntawm cov ntawv suab Suav, muaj kev txhawb siab los ntawm cov kab hlua hluav taws xob (circuit lines) ntawm cov khoom thiab los ntawm cov kab kos duab dej hexagram Suav qub. Qhov tuab ntawm cov ntawv thiab qhov nkhaus ntawm cov kab tau muab ua kom sib xws, kom cov qauv tseem meej thiab sib npaug zoo. Cov kab nkhaus thiab cov kaum voog pab kom lub cim muaj yam ntxhia thiab niaj hnub tshiab. Xim dawb dub (gray) thiab xim daj ci ntsa iab yog ob yam xim tseem ceeb. Lub cim tau kos ua vector format siv rau kev luam ntawv, digital media, thiab hauv chaw nyob sab hauv.

The Recognition

About the A' Design Award Tooj

Rely on Hydrogen Kev Tso Npe Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Rely on Hydrogen Kev Tso Npe Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Rely on Hydrogen Kev Tso Npe Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.
Dimensions & Packaging: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tags: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Production Technology: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Design Challenge: The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.
Research: The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.
Inspiration: Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.
Project Duration: The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.
Operation Flow: The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu