Can You See the Music Dynamic Tus Kheej by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award Nyiaj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

NyiajDuab Kos· 2022

Can You See the Music Dynamic Tus Kheej

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

A' Design Award Nyiaj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #137173

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Colors

The Design

About Can You See the Music Dynamic Tus Kheej

Cov hauj lwm tsim rau Franz Liszt Chamber Orchestra yog lub suab paj nruag-tsav dynamic hom hom phiaj txhawm rau rov ua kom pom qhov pom ntawm lub orchestra. Nws cov neeg tsim khoom tau tsim ib hom suab paj nruag lwm yam lus, uas ib qho suab paj nruag tuaj yeem pom hauv cov txheej txheem qhia. Tus kheej tso cai rau txhua tus tswv cuab ntawm lub suab paj nruag los tsim lawv tus kheej lub logo, ntsig txog lawv cov khoom nyiam ntawm lub repertoire. Ntxiv mus, vim yog daim ntawv thov tsim logo tsim, txawm tias cov neeg tuaj saib tuaj yeem dhau los ua ib feem tseem ceeb ntawm cov txheej txheem rov ua dua tshiab.

The Recognition

About the A' Design Award Nyiaj

Can You See the Music Dynamic Tus Kheej yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Can You See the Music Dynamic Tus Kheej xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Can You See the Music Dynamic Tus Kheej yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions