SberPay Primary Function: Daim Ntawv Thov Them Nyiaj by Sber

SberPay Primary Function: Daim Ntawv Thov Them Nyiaj by Sber is a highly esteemed winner of the very prestigious 2022 A' Design Award Nyiaj in Tsim Thev Naus Laus Zis Xov Tooj, Apps thiab Software Competition Category.

NyiajXov Tooj· 2022

SberPay Primary Function: Daim Ntawv Thov Them Nyiaj

by Sber

Client: Sber

A' Design Award Nyiaj Winner in Xov Tooj Category

33,041

Verified Award Winner

Verify Award Status for #137184

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SberPay Primary Function: Daim Ntawv Thov Them Nyiaj

SberPay yog ib daim ntawv thov them nyiaj rau kev yuav khoom hauv online thiab hauv app. Kev them nyiaj raug ua tiav los ntawm daim ntawv thov SberBank Online, yog li cov ntaub ntawv card tsis raug xa mus rau khw los yog cov koom tes. Cov nyiaj seem hauv daim card tuaj yeem pom ua ntej txhua qhov kev them nyiaj. Kev them nyiaj ib zaug, kev them nyiaj rov ua dua thiab kev sau npe raug txhawb nqa, thiab tuaj yeem txuas cov card tsis muaj kev txwv rau kev siv tom qab. Cov lus qhia pom yog yooj yim thiab yog raws li typography, ib lub pob thiab ib qho gradient. Lub hom phiaj yog los tshem tawm txoj kev xav tau los sau cov ntsiab lus card thiab los ua kom kev them nyiaj ceev thiab muaj kev nyab xeeb.

The Recognition

About the A' Design Award Nyiaj

SberPay Primary Function: Daim Ntawv Thov Them Nyiaj yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. SberPay Primary Function: Daim Ntawv Thov Them Nyiaj xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. SberPay Primary Function: Daim Ntawv Thov Them Nyiaj yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Dimensions & Packaging: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Tags: innovation, payments, pay, acquiring, internetacquiring
Production Technology: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Design Challenge: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Research: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Inspiration: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Project Duration: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Operation Flow: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patents: Sberbank
Team Members: Daria Prokuda
Shishki Collective