Plasma Sf Typeface Design by Paul Robb is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2022

Plasma Sf Typeface Design

by Paul Robb

Client: S6 Foundry

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #137211

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Colors

The Design

About Plasma Sf Typeface Design

Plasma yog ib qho stylistic modular font tsim los muab qhov tshiab rau cov duab nraaj. Cov font suav nrog ntau haiv neeg thiab ntau yam qauv ntawm cov cim dav dav nrog ntau dua 80 lwm glyphs tso cai rau glyph sib xyaw, ua rau lub ntsej muag tus cwj pwm txawv. Cov font zoo meej rau kev sib txuas lus kev lag luam uas muab qhov sib txawv ntawm qhov pom. Phau ntawv Specimen tau tsim los ua ib qho luv luv rau thawj 20 tus tsim qauv los yuav cov font.

The Recognition

About the A' Design Award Tooj

Plasma Sf Typeface Design yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Plasma Sf Typeface Design xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Plasma Sf Typeface Design ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plasma is a stylistic modular font developed to give freshness to graphic projects. The font includes diverse and versatile styles of an extensive character set with over 80 alternative glyphs allowing glyph mixing, griving the typeface a unique personality. The font is perfect for branding communications giving a distinct visual balance. The Specimen book was developed as a short run for the first 20 designers to buy the font.
Dimensions & Packaging: 256 pages full colour, hard-backed book
Tags: Font design, Branding, Identity, Type design
Design Challenge: The main challenge was to interpret the 3 simple forms and to develop them into a dynamic contempory font
Research: Research photography and onsite sketching
Inspiration: The idea behind the font was the brutalist architecture around the Southbank in London. Using the idea of the form found of negative circles constructed within the building, and the strong blocks and dramatic triangles of light. The font is an ever ending construction project with infinite combinations both in upper and lowercase glyphs
Project Duration: July- September 2021
Patents: Paul Henry Robb
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Paul Henry Robb