Coach the Coaches Phau Ntawv Qhia Kev Ncaws Pob Taw by Natasha Mozz

Coach the Coaches Phau Ntawv Qhia Kev Ncaws Pob Taw by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Tsim Xov Xwm Luam Tawm thiab Xov Xwm Tshaj Tawm Competition Category.

ToojLuam Tawm· 2022

Coach the Coaches Phau Ntawv Qhia Kev Ncaws Pob Taw

by Natasha Mozz

Client: Adidas

A' Design Award Tooj Winner in Luam Tawm Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Coach the Coaches Phau Ntawv Qhia Kev Ncaws Pob Taw

Coach the Coaches yog ib phau ntawv qhia rau qhov kev qhia ncaws pob taw uas tsim tseg rau cov tub ntxhais laus 10 txog 14 xyoo. Phau ntawv qhia no tau npaj tseg rau cov xib fwb qhia ncaws pob taw kom qhov kev qhia no siv tau nyob rau hauv txhua hnub ua haujlwm. Cov ntaub ntawv qub uas muaj ntau lo lus tau muab hloov ua cov lus qhia meej meej uas tsim los ntawm cov duab qhia txog cov ntsiab lus (infographics) feem coob. Cov xim uas ci ntsa iab pab txhawb kev taug kev mus rau ntau qhov chaw, thiab qhov ntev ntawm daim phiaj nyob ntawm sab ib sab ntawm txhua nplooj ntawv qhia txog qhov subcategory. Lub kav ntawm daim teb ncaws pob taw thiab cov lus qhia txog kev siv cuab yeej ua lub hauv paus rau qhov style ntawm cov duab.

The Recognition

About the A' Design Award Tooj

Coach the Coaches Phau Ntawv Qhia Kev Ncaws Pob Taw yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Coach the Coaches Phau Ntawv Qhia Kev Ncaws Pob Taw xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Coach the Coaches Phau Ntawv Qhia Kev Ncaws Pob Taw ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
Inspiration: The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
Project Duration: The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016

Read the Press Release