Hocan Healthy Kev Tsim Npe Tuam Txhab by Guangzhou Cheung Ying Design Co. Ltd.

Hocan Healthy Kev Tsim Npe Tuam Txhab by Guangzhou Cheung Ying Design Co. Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2022

Hocan Healthy Kev Tsim Npe Tuam Txhab

by Guangzhou Cheung Ying Design Co. Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #137537

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hocan Healthy Kev Tsim Npe Tuam Txhab

Hocan Healthy yog ib qho kev tsim npe tuam txhab (corporate identity) tsim los rau ib lub cim npe ntawm cov khoom siv thev naus laus zis kev noj qab haus huv hydrogen thiab oxygen. Lub logo txo lub hydrogen molecule kom yooj yim ua ib lub voj voog. Cov duab positive thiab negative qhia txog kev hloov ntawm dej thiab hydrogen, thiab qhia txog thaj chaw ntawm lub cim npe no. Xiav thev naus laus zis (technology blue) yog xam siv ua cov xim tseem ceeb, sib txuas nrog kev tsim qauv peb sab (three-dimensional modeling). Lub logo tuaj yeem hloov ntawm ob sab (two-dimensional) thiab peb sab (three-dimensional) cov qauv thoob plaws ntau hom khoom siv thiab txheej txheem, tab sis tseem yeej pom tau meej. Lub kaw lus qhia (visual system) yog tsim ua vector format rau kev luam ntawv thiab digital media.

The Recognition

About the A' Design Award Tooj

Hocan Healthy Kev Tsim Npe Tuam Txhab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Hocan Healthy Kev Tsim Npe Tuam Txhab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Hocan Healthy Kev Tsim Npe Tuam Txhab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a provider of hydrogen and oxygen health technology industry, the upgraded 'Hocan healthy' is concise, modern and full of technology in the overall visual effect. With the increasing role of three-dimensional dynamic aesthetics in conveying brand personality, not only does the logo become an image symbol of the coexistence of business and art, which highlights the brand personality, but also is more suitable for digital communication, and invisibly outputs a deeper brand awareness.
Dimensions & Packaging: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tags: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Production Technology: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Design Challenge: The most challenging part of this project was to find a suitable design language to effectively visualize abstract ideas and interpret the temperament and connotation of the brand.
Research: According to analysis, most of the brands in the same field are showing signs of disorder, slowness and weakness, and lack of brand awareness. Therefore, Hocan healthy has ushered in a comprehensive upgrade, and the new visual identity presents a three-dimensional form, establishing a strong visual anchor to describe the brand's belief in innovation and bringing consumers a modern and fresh visual experience.
Inspiration: Hocan healthy mainly develops intelligent technology products around 'hydrogen drinking water, hydrogen breathing and hydrogen health care'. In the design of the logo, we summarized the 'hydrogen molecule' into a more focused circle, showing the change process between water and hydrogen in the form of positive and negative shapes, and skillfully expressing the industrial features of the brand. Boldly use technology blue as the main color, and cooperate with three-dimensional modeling to make it significantly different from similar brands and increase consumer attention.
Project Duration: The project started in April 2021 in Guangzhou and finished in October 2021 in Guangzhou, and was exhibited in November 2021 in Guangzhou.
Operation Flow: The design creates a unified brand image system. Whether it is in the early stage, the design process, and the implementation, the brand spirit can run through, and it is inseparable from the strongest cooperation between design and craftsmanship. The new logo can continuously switch between two-dimensional and three-dimensional in terms of changes in different materials and processes, but it always remains recognizable. Its flexible three-dimensional shape is full of vitality and possibility.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu