Qhov qauv tsim Jing Yin Li Kev Tsim Lub Npe Brand los ntawm Sxdesign yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2022

Jing Yin Li Kev Tsim Lub Npe Brand

los ntawm Sxdesign

Tus Neeg Siv: Jing Yin Li

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

16,200

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #137545

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Jing Yin Li Kev Tsim Lub Npe Brand

Jing Yin Li yog ib qho brand identity uas tsim los rau ib lub brand ntxuav thiab saib xyuas khaub ncaws hauv tsev kag Suav teb. Lub logo tsim los ntawm cov qauv geometric yooj yim, plaub fab thiab plaub feem ntawm lub voj voog, muab teeb tsa ua plaub kab. Peb kab ntawm cov kab ntawd tsim ua tsib tw J, Y thiab L, uas yog cov tsiaj ntawv chiv keeb ntawm lub npe brand. Cov qauv tau teeb tsa raws li ib txoj kev ruaj khov thiab sib npaug los qhia txog kev ntseeg siab thiab kev ruaj khov. Cov xim brand muaj kev sib npaug ntawm liab thiab paj kab, uas qhia txog cov porcelain Suav keeb kwm thiab cov khoom siv ntoo sandalwood liab. Lub logo tseem nyeem tau meej ntawm qhov qis tshaj plaws 6 ntawm 12 millimeters.

Qhov Lees Paub

Txog A' Design Award Tooj

Jing Yin Li Kev Tsim Lub Npe Brand yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Jing Yin Li Kev Tsim Lub Npe Brand xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Jing Yin Li Kev Tsim Lub Npe Brand ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
Qhov Loj & Ntim: Minimum size of logo: 6mmx12mm
Cov Ntsiab Lus: Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
Thev Naus Laus Zis Tsim Khoom: Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
Kev Sib Tw Tsim Qauv: 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future
Kev Tshawb Fawb: Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
Kev Txhawb Siab: For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
Lub Sij Hawm Ua Hauj Lwm: July to November, 2021, at Beijing, Shenzhen
Txheej Txheem Ua Hauj Lwm: Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
Cov Patent: Sxdesign
Cov Tswv Cuab Pab: Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang
Kev Qhuas Duab: Sxdesign