Transam Carriers Kev Tsim Npe Lag Luam los ntawm Maksim Zinchuk

Qhov qauv tsim Transam Carriers Kev Tsim Npe Lag Luam los ntawm Maksim Zinchuk yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2022

Transam Carriers Kev Tsim Npe Lag Luam

los ntawm Maksim Zinchuk

Tus Neeg Siv: NUMZ Graphics

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

11,117

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #139409

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Transam Carriers Kev Tsim Npe Lag Luam

Transam Carriers yog ib qho kev tsim npe lag luam (brand identity) tsim los rau ib lub tuam txhab thauj mus los thiab logistics uas nyob hauv Toronto, Canada. Kev tsim npe no tsim raws li tus Zubr, lossis European Bison, uas yog ib tus tsiaj los ntawm Eastern Europe uas qhia txog qhov txawv thiab muaj zog tshaj. Lub taub hau tus tsiaj raug muab tso rau hauv ib lub duab peb ceg (triangle), thiab ib qho ntawv sib tsuam tshwj xeeb (custom font) ua rau lub logo muaj cov cim zoo nkauj thiab muaj zog. Xim daj thiab xim dub yog ob yam xim tseem ceeb tshaj plaws. Tus qauv no raug siv rau ntawm cov tsheb thauj khoom ntawm lub tuam txhab, lub vev xaib, social media, ntawv sau, kev tshaj tawm, thiab cov khoom siv tshaj tawm. Cov duab peb ceg xim daj hauv cov duab pab kom cov neeg pom yooj yim paub tias yog Transam Carriers hauv kev lag luam no.

Qhov Lees Paub

Txog A' Design Award Tooj

Transam Carriers Kev Tsim Npe Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Transam Carriers Kev Tsim Npe Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Transam Carriers Kev Tsim Npe Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Qhov Loj & Ntim: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Cov Ntsiab Lus: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Thev Naus Laus Zis Tsim Khoom: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Kev Sib Tw Tsim Qauv: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Kev Tshawb Fawb: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Kev Txhawb Siab: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Lub Sij Hawm Ua Hauj Lwm: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Txheej Txheem Ua Hauj Lwm: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Cov Tswv Cuab Pab: Designer: Maksim Zinchuk
Kev Qhuas Duab: Maxim Zinchuk, NUMZ Graphics