Qhov qauv tsim It Is In Your Genes Dynamic Tus Kheej los ntawm Bianka Foldi and Robert Valoczi yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.
ToojDuab Kos· 2023
It Is In Your Genes Dynamic Tus Kheej
los ntawm Bianka Foldi and Robert Valoczi
Tus Neeg Siv: Genecontact
Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #144669Qhov Tsim
Txog It Is In Your Genes Dynamic Tus Kheej
Lub hom phiaj no yog tsim los rau kev pabcuam genotyping, los ntawm qhov kev xav ntawm cov kab mob caj ces tuaj yeem kuaj pom. Ib yam li cov qauv DNA, lub tswv yim tsim kuj tau tsim los ntawm cov txheej txheem ntawm cov lej, uas yog tsim tshwj xeeb tsim Morse cov lej sawv cev rau cov tsiaj ntawv. Txhua lo lus tuaj yeem pom qhov no, tig lub logo zoo li qub rau hauv tus kheej dynamic. Lub logo, uas yog lub npe ntawm tus neeg siv khoom sau los ntawm cov lej, siv cov qauv ntawm ob-helical ntawm DNA. Qhov no yog li cas kev lag luam ntawm Cov Neeg Siv Khoom tau cuam tshuam ob qho tib si conceptually thiab visually hauv tus kheej.
Qhov Lees Paub
Txog A' Design Award Tooj
It Is In Your Genes Dynamic Tus Kheej yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. It Is In Your Genes Dynamic Tus Kheej xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. It Is In Your Genes Dynamic Tus Kheej ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
- Cov Ntsiab Lus
- dynamic brand identity, flexible brand identity, brand identity
- Thev Naus Laus Zis Tsim Khoom
- • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes. - Kev Txhawb Siab
- The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
- Lub Sij Hawm Ua Hauj Lwm
- The project started in July 2021 October in Budapest. The website development is still ongoing.
- Cov Tswv Cuab Pab
- Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
