Qinshihuang Cpa Kev Ntim Cawv Bia los ntawm China Resources Snow Breweries Ltd.

Qhov qauv tsim Qinshihuang Cpa Kev Ntim Cawv Bia los ntawm China Resources Snow Breweries Ltd. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2023

Qinshihuang Cpa Kev Ntim Cawv Bia

los ntawm China Resources Snow Breweries Ltd.

Tus Neeg Siv: China Resources Snow Breweries

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

16,841

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #144566

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Qinshihuang Cpa Kev Ntim Cawv Bia

Qinshihuang CPA yog qhov tsim khoom ntim rau cawv bia craft nyob hauv qeb China Pale Ale. Lub duab raj thiab caj raj dej siv cov yam ntxwv tshwj xeeb ntawm Qin dynasty, thiab tus duab ua rau xav txog ib lub khob jade nrog cov qauv huab los ntawm lub sijhawm Qin thiab Han. Ib daim chij nyob ncig caj raj dej qhia tias qhov khoom no yog tus taw qauv rau hom China Pale Ale. Ib lo lus seal script nyob nruab nrab, uas yog tus font uas Qin dynasty siv thoob plaws, ua rau muaj tus yam ntxwv thaum ub thiab classical. Qhov tsim no tau ua ua ib lub raj iav 315 ml thiab ib lub aluminium can 550 ml.

Qhov Lees Paub

Txog A' Design Award Tooj

Qinshihuang Cpa Kev Ntim Cawv Bia yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Qinshihuang Cpa Kev Ntim Cawv Bia xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Qinshihuang Cpa Kev Ntim Cawv Bia ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Qhov Loj & Ntim: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Cov Ntsiab Lus: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Thev Naus Laus Zis Tsim Khoom: aluminium can, glass bottle
Kev Sib Tw Tsim Qauv: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Kev Tshawb Fawb: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Kev Txhawb Siab: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Lub Sij Hawm Ua Hauj Lwm: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Txheej Txheem Ua Hauj Lwm: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Cov Tswv Cuab Pab: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao