Tibet Shannan Lub Tuam Txhab Tus Kheej los ntawm River Liu

Qhov qauv tsim Tibet Shannan Lub Tuam Txhab Tus Kheej los ntawm River Liu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2023

Tibet Shannan Lub Tuam Txhab Tus Kheej

los ntawm River Liu

Tus Neeg Siv: River Liu Design

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

38,074

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #145618

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Tibet Shannan Lub Tuam Txhab Tus Kheej

Tibet Shannan project tsom rau kev txhawb nqa kev lag luam tourism hauv Shannan. Los ntawm kev tsim ib tus neeg sawv cev lub logo kom nthuav dav lub tswv yim ntawm lub nroog los ntawm cov khoom lag luam thiab cov lus qhia rau neeg mus ncig. Kev tshoov siab rau lub logo yog kos los ntawm cov yam ntxwv ntawm Shannan thiab yooj yim rau hauv cov cim los ntawm kev kos duab niaj hnub. Lub logo nws tus kheej yog ntau yam thiab scalable, muaj peev xwm seamlessly integrate rau hauv cov khoom sib txawv. Txoj haujlwm no vam tias yuav coj lub zog zoo thiab nthuav dav rau cov neeg tuaj saib, ua kom tau raws li qhov xav tau ntawm kev ua lag luam niaj hnub no thiab pab lub nroog qub no nthuav tawm nws cov kev sib txawv.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Tibet Shannan Lub Tuam Txhab Tus Kheej yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Tibet Shannan Lub Tuam Txhab Tus Kheej xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Tibet Shannan Lub Tuam Txhab Tus Kheej yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Shannan is the birthplace of Tibetan civilization. In Tibet, the visual design symbolizes the harmonious combination of heaven, earth, and man. The overall shape of the logo is inspired by the Himalayas and the Mani stone, while the colors that symbolize Shannan are derived from local attractions and culture. The logo incorporates an energizing visual aspect that contrasts with the brand's deep cultural connotation, boosts the logo's memorability, and represents a city that embraces all things.
Qhov Loj & Ntim: The product's design was developed using a vector graphics editor, ensuring that the image can be scaled up or down without compromising its quality. The final branding designs were submitted in both RGB and CMYK color variants, catering to both printing and social media marketing needs. By adopting this approach, the brand maintains its visual consistency across all media, without any loss in quality.
Cov Ntsiab Lus: Brand Identity, Logo, Visual Identity, Art Direction, Traveling, Merchandise, City, Culture,
Thev Naus Laus Zis Tsim Khoom: The icon was crafted using Procreate, while the typography and other graphic elements were produced in Adobe Illustrator to maintain their vector quality. The final designs were provided in various color formats, including RGB, CMYK, and Pantone, to ensure consistency in the brand's color appearance across all media platforms. This approach guarantees that the brand's visual identity will be accurately represented, no matter the medium in which it is displayed.
Kev Sib Tw Tsim Qauv: Shannan's relative obscurity prompted the design team to prioritize identifying the city's unique attributes. With an increasing number of young people interested in culturally rich destinations, the challenge was to create a visually engaging system that reflects Shannan's heritage while remaining current and appealing to contemporary sensibilities. This project demanded a deep understanding of cultural heritage and modern design practices to deliver an effective solution.
Kev Tshawb Fawb: With the development of public transportation, networks, and quality of life, more and more remote regions are experiencing economic growth. Shannan's vision is randomly identified in such a large area, necessitating its own urban visual communication system. It is a visual representation of the city's historical context and overall color scheme. The design and installation of an effective image system will have a beneficial influence on the rapid formation of the city's brand image and the rapid enhancement of the city's competitiveness.
Kev Txhawb Siab: Here's a more professional version: Shannan is a city with a rich historical and cultural heritage, known as the cradle of ancient Tibetan civilization. Upon learning of Shannan City's initiative to increase public awareness through the collection of city signs, I took on the task of developing a comprehensive visual system to support their efforts. Utilizing the region's unique cultural and natural characteristics as inspiration, the visual design aims to capture the essence of Shannan and tell its captivating story to the world.
Lub Sij Hawm Ua Hauj Lwm: The project started in July 2021 in China and finished in Jun 2022.
Txheej Txheem Ua Hauj Lwm: The prototype of the logo was hand-painted before being processed and colored in illustration software. Logo design software is used to create a portion of the typeface design, which is subsequently included in the final logo. The retrieved elements are then used to create a visual gallery and apply it to relevant peripheral products.
Cov Patent: Copyrights belong to River Liu,2022
Cov Tswv Cuab Pab: River Liu
Kev Qhuas Duab: Illustrator River Liu
Designer River Liu
Image #2: Photographer Raimond Klavins, JqT2Wp5S0Dk, 2012.
Image #4: Photographer Raimond Klavins, L6jxljMeUoo, 2012.