Gamma Tsev Txhab Nyiaj Ntiag Tug by Victor Weiss

Gamma Tsev Txhab Nyiaj Ntiag Tug by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award Tooj in Tsim Khoom Kim Competition Category.

ToojKhoom Kim· 2023

Gamma Tsev Txhab Nyiaj Ntiag Tug

by Victor Weiss

Client: Victor Weiss

A' Design Award Tooj Winner in Khoom Kim Category

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Verified Award Winner

Verify Award Status for #147498

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Colors

The Design

About Gamma Tsev Txhab Nyiaj Ntiag Tug

Gamma yog ib lub tsev txhab nyiaj ntiag tug uas tsim los ua ib qho chaw koom haum uas tsuas yog hu thiaj li tuaj tau, npaj rau kev tswj cov nyiaj txiag. Kev koom ua tswv cuab yog muab rau raws li txoj kev soj ntsuam thiab ntsuas cov khoom muaj nqis kom meej. Tus qauv tsim no hwm txog qub txeeg qub teg ntawm ib lub tsev txhab nyiaj qub thiab ntxiv rau cov kev pab cuam niaj hnub no. Txoj haujlwm no suav nrog kev tis npe, tswv yim lag luam (brand strategy), tus cwj pwm pom kev (visual identity), kev tsim khoom siv tshiab, kev tsim vaj tsev (architecture), thiab kev thiab duab (graphic design). Txhua tus tswv cuab tshiab yuav tau txais ib pob khoom tshwj xeeg uas muaj ib lub nyiaj kub qhib lub Gamma Club, ib lub thawv luam yeeb thiab ib tug cwj sau ntawv rhodium. Lub hom phiaj yog los khaws cia txoj kev sib cuag ntawm neeg nyob rau hauv lub sijhawm digital niaj hnub no.

The Recognition

About the A' Design Award Tooj

Gamma Tsev Txhab Nyiaj Ntiag Tug yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Gamma Tsev Txhab Nyiaj Ntiag Tug xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Gamma Tsev Txhab Nyiaj Ntiag Tug ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration: The project was initiated in April 2019, and was concluded in June 2020.

Read the Press Release