Ggaedok Kev Tsim Lub Cim Rau Cov Ntawv Pab Kawm by Miraen Design Team

Ggaedok Kev Tsim Lub Cim Rau Cov Ntawv Pab Kawm by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award Nyiaj in Tsim Kev Kawm, Khoom Pab Qhia thiab Kev Cob Qhia Competition Category.

NyiajKev Kawm· 2023

Ggaedok Kev Tsim Lub Cim Rau Cov Ntawv Pab Kawm

by Miraen Design Team

Client: Mirae-N

A' Design Award Nyiaj Winner in Kev Kawm Category

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Verified Award Winner

Verify Award Status for #148327

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ggaedok Kev Tsim Lub Cim Rau Cov Ntawv Pab Kawm

Ggaedok yog ib lub cim khoom lag luam rau ib pawg ntawv pab kawm lus Kaus Lim Qab Teb. Lub npe Ggaedok yog ib lo lus luv luv los ntawm cov lus Kaus Lim hais tias Ggaewooja Dokhaeryuk, uas txhais tau tias tsa kev ntseeg tus kheej thiab kev nkag siab nyeem ntawv. Lub logo muab lub npe los ua ke nrog cov cim hais lus (quotation marks), uas raug xaiv vim tias lawv tus duab zoo li cov niam ntawv thiab txiv ntawv Kaus Lim. Cov ntawv ci (color foils) hauv cov xim Pantone uas xaiv tseg ua rau tej feem ntawm cov cim hais lus tshwj xeeb tshwm los, thiab txheej npog matte ua rau lawv pom tau meej dua. Cov cim duab luam tawm hauv phau ntawv kawm lo lus thiab phau ntawv kawm kev nkag siab nyeem ntawv ntxiv kev txaus siab rau cov tub ntxhais kawm.

The Recognition

About the A' Design Award Nyiaj

Ggaedok Kev Tsim Lub Cim Rau Cov Ntawv Pab Kawm yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Ggaedok Kev Tsim Lub Cim Rau Cov Ntawv Pab Kawm xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Ggaedok Kev Tsim Lub Cim Rau Cov Ntawv Pab Kawm yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
Dimensions & Packaging: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
Tags: Education, Print, Design, Branding
Production Technology: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
Design Challenge: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
Research: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
Inspiration: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
Project Duration: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
Operation Flow: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
Team Members: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works