Gaenyeomsuda Phau Ntawv Kawm los ntawm Miraen Design Team

Qhov qauv tsim Gaenyeomsuda Phau Ntawv Kawm los ntawm Miraen Design Team yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Kev Kawm, Khoom Pab Qhia thiab Kev Cob Qhia.

ToojKev Kawm· 2023

Gaenyeomsuda Phau Ntawv Kawm

los ntawm Miraen Design Team

Tus Neeg Siv: Mirae-N

Tus Yeej A' Design Award Tooj hauv Pawg Kev Kawm

30,518

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #148329

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Gaenyeomsuda Phau Ntawv Kawm

Gaenyeomsuda yog ib phau ntawv kawm lej uas tsim los rau cov tub ntxhais hluas. Lub npe no yog ib qho luv luv los ntawm ib nqe lus uas txhais tau tias cov tswvyim (concepts) yog txhua yam nyob rau hauv lej. Lub logo siv qhov cim npe hais lus (speech balloon) thiab ib txoj kev sau ntawv tes, uas qhia tau txog kev luv thiab kev tsim kho uas pom nyob rau hauv kab lis kev cai ntawm cov hluas. Lub hom phiaj yog ua kom kev kawm lej muaj kev xis nyob zoo li tab tom tham nrog ib tug phooj ywg, yog li cov tub ntxhais kawm qhib phau ntawv yam tsis muaj kev txhawj xeeb. Phau ntawv no muaj ntau 210 tuab 260 millimeters. Txhua nplooj ntawv raug muab ua matte laminated, thiab lub logo nrog cov duab kos zoo li muab pleev nrog transparent epoxy.

Qhov Lees Paub

Txog A' Design Award Tooj

Gaenyeomsuda Phau Ntawv Kawm yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Gaenyeomsuda Phau Ntawv Kawm xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Gaenyeomsuda Phau Ntawv Kawm ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
Qhov Loj & Ntim: 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy
Cov Ntsiab Lus: Textbook,Education,Print,Design,Branding
Thev Naus Laus Zis Tsim Khoom: The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying
Kev Sib Tw Tsim Qauv: Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
Kev Tshawb Fawb: Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
Kev Txhawb Siab: Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above.
Lub Sij Hawm Ua Hauj Lwm: The project was from August 2022 to November 2022 and it went on sale from December 2022
Txheej Txheem Ua Hauj Lwm: Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
Cov Tswv Cuab Pab: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong