Qhov qauv tsim Animated Koopmans Logo Kev Txheeb Xyuas Lag Luam los ntawm Ruud Winder - Rebrandt yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2023

Animated Koopmans Logo Kev Txheeb Xyuas Lag Luam

los ntawm Ruud Winder - Rebrandt

Tus Neeg Siv: Rebrandt

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

44,379

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #149078

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Animated Koopmans Logo Kev Txheeb Xyuas Lag Luam

Koopmans tau thov Rebrandt kom sib txuas lus qhia qhov dav ntawm lawv cov kev pabcuam kom meej dua. Lo lus "chaw luam ntawv" tsis sawv cev rau qhov lawv ua lawm. Tus Cwj Pwm tshiab no yog li ntawd tsis yog tsuas yog ib hom lus tsim qauv uas zoo nkauj xwb tab sis kuj yog ib qho cuab yeej ua lag luam tswv yim uas qhia txog qhov dav ntawm cov khoom lawv muaj peev xwm muab tau. Ruud Winder, tus thawj coj tsim qauv ntawm Rebrandt, xav kom tus cwj pwm ua haujlwm nquag ntawm lub koomhaum tau pom nyob rau hauv cov qauv tsim. Qhov kev txav mus los sib txawv nrog qhov kev nyob twj ywm uas xav txog ntawm ib lub tuam txhab luam ntawv, qhov dav ntawd yuav tsum tau qhia kom meej.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Animated Koopmans Logo Kev Txheeb Xyuas Lag Luam yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Animated Koopmans Logo Kev Txheeb Xyuas Lag Luam xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Animated Koopmans Logo Kev Txheeb Xyuas Lag Luam yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Cov Ntsiab Lus: Typographic, animated logo, logo system
Kev Sib Tw Tsim Qauv: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Kev Tshawb Fawb: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Kev Txhawb Siab: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Lub Sij Hawm Ua Hauj Lwm: From concept to realisation approximately 3 months.
Txheej Txheem Ua Hauj Lwm: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Cov Patent: Ruud Winder - Rebrandt 2022
Cov Tswv Cuab Pab: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Kev Qhuas Duab: Ruud Winder - Rebrandt 2022