Collection of Formosa Terroir Packaging Design los ntawm PH7 Creative Lab

Qhov qauv tsim Collection of Formosa Terroir Packaging Design los ntawm PH7 Creative Lab yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2023

Collection of Formosa Terroir Packaging Design

los ntawm PH7 Creative Lab

Tus Neeg Siv: PH7 Creative Lab

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

26,515

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #149110

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Collection of Formosa Terroir Packaging Design

Taiwan kev ua liaj ua teb ib txwm yog qhov muaj txiaj ntsig zoo rau lub tebchaws, nrog cov khoom lag luam zoo uas nqa cov dab neeg txav mus tom qab lawv. Los nthuav qhia lawv txoj kev zoo nkauj, PH7 Creative Lab tau coj cov neeg ua liaj ua teb ua ke' cov koom haum los ntawm nruab nrab, sab hnub poob, sab qab teb thiab sab hnub tuaj Taiwan thiab xaiv plaub yam khoom lag luam nrog tus nqi sawv cev hauv zos uas ua raws li ESG nyob ib ncig ntawm lub ntsiab lus ntawm Sau ntawm Formosa Terroir.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Collection of Formosa Terroir Packaging Design yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Collection of Formosa Terroir Packaging Design xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Collection of Formosa Terroir Packaging Design yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Taiwan agriculture has always been a source of pride for the nation, with high-quality products that carry moving tales behind them. To present their beauty, PH7 Creative Lab has brought together farmers’ associations from central, west, south and east Taiwan and selected four products with local representation value that align with ESG around the theme of Collection of Formosa Terroir.
Qhov Loj & Ntim: Gift box dimensions: 147 × 147 × 140mm
Four color printing + Partial bronzing + Partial embossing + Double-sided matte film
Cov Ntsiab Lus: Package design，Souvenir Design，Agricultural aesthetics，Oriental design，Place making，Taiwan Flavor
Thev Naus Laus Zis Tsim Khoom: Four unique flavors of the island are collected in a beautifully designed gift box, enabling you to carry mountain, sea, heaven and earth along with you wherever you go. The design adopts the structure of continuous packaging and divides the box into four continuous triangular compartments with independent openings for each of the four key products. In terms of visual impact, a progressive box opening process is introduced according to the sequence of mountain, sea, heaven and earth, guiding you to read the stories of the four areas slowly and gradually appreciate the rich agricultural flavors of Formosa Island as you open the gift box. The combination of the progressive box opening design and unique box structure makes for a product packaging of clever innovation and design impact.
Kev Sib Tw Tsim Qauv: Farmers’ associations are farmer organizations unique to Taiwan. There are close to 300 farmers’ associations in Taiwan whose functions are to improve farmers’ knowledge and skills, facilitate agricultural modernization, improve the lives of farmers and develop farming village economies. However, most farmers’ associations are relatively traditional in thinking and thus easily limited in terms of marketing and promotion. PH7 Creative Lab has been building innovative branding for Taiwan agriculture for many years. This time, it has introduced branding and design thinking for the products of four areas, creating stories for the products and introducing aesthetic value in building the design of the Collection of Formosa Terroir gift box with high national representation value for Taiwan. We succeeded in transforming the traditional impression towards agricultural products held by the public and also in creating value for Taiwan agriculture and promoting high-quality product markets.
Kev Txhawb Siab: PH7 Creative Lab is a long-time partner of Taiwan agriculture specializing in creating design value for the industry. To increase visibility for innovation, we selected four products with local representation value aligning with ESG around the theme of Collection of Formosa Terroir, including 92 Coffee (Mountain), dried wax apple (Sea), slow brewed tea (Heaven) and jasmine tea (Earth). These are Taiwan’s most authentic local flavors.
Lub Sij Hawm Ua Hauj Lwm: The project started in April 2022 in Taichung County, Taiwan
and finished in September 2022 in Taichung County, Taiwan
Cov Tswv Cuab Pab: Design：PH7 Creative Lab
Sub-Brand of packaging：PH7 Creative Lab