Doritos W and Y Kev Log Zaub Mov by PepsiCo Design and Innovation

Doritos W and Y Kev Log Zaub Mov by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Hlau in Tsim Tsawg thiab Kev Tsim Raws Kev Xaj Competition Category.

HlauTsim Tsawg· 2023

Doritos W and Y Kev Log Zaub Mov

by PepsiCo Design and Innovation

A' Design Award Hlau Winner in Tsim Tsawg Category

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Verified Award Winner

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Colors

The Design

About Doritos W and Y Kev Log Zaub Mov

Doritos W thiab Y yog qhov tsim khoom log zaub mov tshwj xeeb tsuas muaj ib zaug xwb kom nco txog kev ncig ua yeeb yam thaum kawg ntawm ob tug hais reggaeton Wisin thiab Yandel. Qhov kev log khoom no yog ib feem ntawm lub tswv yim pom kev dav dav uas muaj rau lub sij hawm txwv xwb. Sab nraum qab muaj cov xim liab, dawb, thiab xiav ntawm Puerto Rico daim chij teb chaws. Ib daim duab dub thiab dawb tsim tshwj xeeb ntawm ob tug neeg ua yeeb yam nyob rau nruab nrab, ib sab ntawm cov ntawv qhia txog kev ncig lub ntiaj teb "La Ultima Mision". Lub cim Doritos uas muaj kev txawv txav zoo li ces phab zeb tau tso rau tom hauv ntej ntawm lub thawv kom pom tseeb.

The Recognition

About the A' Design Award Hlau

Doritos W and Y Kev Log Zaub Mov yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Doritos W and Y Kev Log Zaub Mov xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Doritos W and Y Kev Log Zaub Mov tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Inspiration: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Read the Press Release