Lotus Moon Chinese Baijiu Kev Ntim Raj Mis by Yingsong Chen

Lotus Moon Chinese Baijiu Kev Ntim Raj Mis by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2023

Lotus Moon Chinese Baijiu Kev Ntim Raj Mis

by Yingsong Chen

Client: Lian Yue Tai Distillery (China) Co., Ltd

A' Design Award Hlau Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #149739

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lotus Moon Chinese Baijiu Kev Ntim Raj Mis

Lotus Moon Suav Baijiu yog ib qho tsim qauv ntim raj mis rau ib hom cawv Suav. Lub raj mis tsim los ntawm iav xiav tsaus ntsuab uas pom kev tuaj sab hauv, uas ua rau muaj duab zoo li duab hli. Tus qauv tsim no siv los ntawm ib zaj paj huam qub uas hais txog ib tug kws sau paj huam haus cawv nws ib leeg thiab tsa khob rau lub hli. Muaj ib tug duab neeg tsa khob pom nyob rau ntawm hauv taws lub raj mis, thiab muaj ib tug duab dub pom ntawm sab nraum los ntawm sab tom qab hauv cov kua cawv. Lub npog raj mis siv rov qab tau, xws li ua qhov chaw tuaj tswb xyab. Lub thawv ntim ntev 140 dav 140 siab 260 hli-limita.

The Recognition

About the A' Design Award Hlau

Lotus Moon Chinese Baijiu Kev Ntim Raj Mis yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Lotus Moon Chinese Baijiu Kev Ntim Raj Mis xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Lotus Moon Chinese Baijiu Kev Ntim Raj Mis tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual.
Dimensions & Packaging: 140mmx140mmx260mm
Production Technology: Glass, Environmental cloth, plastic
Inspiration: Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry!
Team Members: Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng

Read the Press Release