Pepsi Black x Digital Shanghai FW Khoom Ntim Kua Haus by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Khoom Ntim Kua Haus by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Hlau in Tsim Tsawg thiab Kev Tsim Raws Kev Xaj Competition Category.

HlauTsim Tsawg· 2023

Pepsi Black x Digital Shanghai FW Khoom Ntim Kua Haus

by PepsiCo Design and Innovation

A' Design Award Hlau Winner in Tsim Tsawg Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Black x Digital Shanghai FW Khoom Ntim Kua Haus

Pepsi Black x Digital Shanghai FW yog ib qho khoom ntim kua haus tsim tshwj xeeb rau tsuas muaj ib qho xwb tau tsim los rau Shanghai Fashion Week. Daim ntim qhia txog lub ntsiab lus ntawm qhov kev tshwm sim Originate New Nature (Tsim Ib Qho Kev Ua Neej Tshiab). Ib lub voj voog muaj ntau yam xim vij ncig lub cim Pepsi, thiab daim duab raug rho ncua mus rau ib sab kom qhia txog kev nthuav dav ntawm sijhawm thiab qhov chaw. Cov kem xim tawg tawg ntawm xim pink thiab xim ntsuab raug muab tso rau saum lub keeb dub kom tau qhov ntsej muag muaj zog thiab muaj ntau txheej. Cov duab rho ncua sib tshooj ua rau muaj qhov pom kev digital glitch uas qhia txog kev sib koom ntawm lub ntiaj teb virtual thiab qhov tseeb.

The Recognition

About the A' Design Award Hlau

Pepsi Black x Digital Shanghai FW Khoom Ntim Kua Haus yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Pepsi Black x Digital Shanghai FW Khoom Ntim Kua Haus xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Pepsi Black x Digital Shanghai FW Khoom Ntim Kua Haus tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release