Lay's x Stranger Things Kev Ntim Zaub Mov los ntawm PepsiCo Design and Innovation

Qhov qauv tsim Lay's x Stranger Things Kev Ntim Zaub Mov los ntawm PepsiCo Design and Innovation yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Tsawg thiab Kev Tsim Raws Kev Xaj.

ToojTsim Tsawg· 2023

Lay's x Stranger Things Kev Ntim Zaub Mov

los ntawm PepsiCo Design and Innovation

Tus Yeej A' Design Award Tooj hauv Pawg Tsim Tsawg

42,666

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #149733

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Lay's x Stranger Things Kev Ntim Zaub Mov

Lay's x Stranger Things yog ib qho tsim khoom ntim zaub mov tshwj xeeb rau ib yam khoom noj uas yog mov ntxwm (potato chips). Lub thoob siv nti dub ua puab qab, thiab muaj kab voj voog liab tawm ntawm lub Lay's cim, hloov chaw ntawm cov xim daj ci uas ib txwm siv. Muaj ib tug tsiaj los ntawm zaj yeeb yaj kiab qhia tuaj nrog qhov ncauj qhib dav, thiab cov rau tes zoo li tuav lub thoob. Lub cim Stranger Things muab tso rov qab (upside down) nyob ntawm qab, ua raws li lub ntsiab lus ntawm zaj yeeb yaj kiab. Muaj ib lub ncuav iab hluav taws thiab ib daig ntxwm qhia txog qhov qab Flamin' Hot. Cov khoom ntim no tau muag rau qee lub khw hauv tebchaws Thailand xwb.

Qhov Lees Paub

Txog A' Design Award Tooj

Lay's x Stranger Things Kev Ntim Zaub Mov yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Lay's x Stranger Things Kev Ntim Zaub Mov xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Lay's x Stranger Things Kev Ntim Zaub Mov ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
Kev Txhawb Siab: The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.

Nyeem Tsab Xov Xwm

Txhawb Nqa