Kuwasawa Design School 2022 Phau Ntawv Qhia los ntawm Kazune Watanabe

Qhov qauv tsim Kuwasawa Design School 2022 Phau Ntawv Qhia los ntawm Kazune Watanabe yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Xov Xwm Luam Tawm thiab Xov Xwm Tshaj Tawm.

NyiajLuam Tawm· 2023

Kuwasawa Design School 2022 Phau Ntawv Qhia

los ntawm Kazune Watanabe

Tus Neeg Siv: Kuwasawa Design School

Tus Yeej A' Design Award Nyiaj hauv Pawg Luam Tawm

587,300

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #149958

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Kuwasawa Design School 2022 Phau Ntawv Qhia

Lub tsev kawm ntawv qhia rau Kuwasawa Design School, thawj lub tsev kawm tsim qauv hauv Nyij Pooj. Nyob rau hauv xyoo tas los no, kev sib txuas lus hauv online tau nce ntxiv, thiab txoj kab ntawm kev muaj tiag thiab virtual tau dhau los ua qhov muag tsis pom. Nyob rau hauv cov xwm txheej zoo li no, Pab pawg tsim qauv tau ua raws li qhov tsim tau los ntawm kev nthuav tawm yam uas tau lees paub tias yog digital nrog analog (daim ntawv thiab luam tawm). Thaum xub thawj siab ib muag, nws zoo li ib phau ntawv zoo tib yam, tab sis cov animation ua haujlwm thaum nws rub tawm. Phau ntawv qhia tau muab faib ua nyias ntim kom cov neeg tuaj yeem txaus siab rau ntau txoj hauv kev. Lawv tsom rau qhov kev qhia digital uas siv typography.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Kuwasawa Design School 2022 Phau Ntawv Qhia yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Kuwasawa Design School 2022 Phau Ntawv Qhia xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Kuwasawa Design School 2022 Phau Ntawv Qhia yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Qhov Loj & Ntim: Dimensions Width:182mm x Height:257mm x Depth:25mm
Cov Ntsiab Lus: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Thev Naus Laus Zis Tsim Khoom: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Kev Sib Tw Tsim Qauv: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Kev Tshawb Fawb: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Kev Txhawb Siab: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Lub Sij Hawm Ua Hauj Lwm: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Txheej Txheem Ua Hauj Lwm: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.