Switchbag Hnab Nra by Stephanie Branco is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Khoom Ntxiv Khaub Ncaws Zam thiab Kev Mus Ncig Competition Category.

ToojKhoom Ntxiv· 2024

Switchbag Hnab Nra

by Stephanie Branco

Client: ASA Leather Work

A' Design Award Tooj Winner in Khoom Ntxiv Category

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Verified Award Winner

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Colors

The Design

About Switchbag Hnab Nra

The Switch Bag yog yug los ntawm kev cuam tshuam ntawm kab mob sib kis thoob qab ntuj thiab qhia txog ob sab ntawm tib neeg tus cwj pwm. Nws tau txais kev tshoov siab los ntawm kev tsim vaj tsev thiab tus kws kos duab Mondrian. Sab nraud ntawm cov khoom no yog yooj yim thiab nyob ntsiag to, sib txawv nrog sab hauv uas muaj cov thawv ci ntsa iab thiab muaj ntau xim. Cov thawv no uas muaj hlau nplaum tuaj yeem txav thiab hloov tau raws li tus neeg siv xav tau. Nws hloov mus ua hnab nra, chaw ua haujlwm/tsev taug kev, khoom kho kom zoo nkauj hauv tsev, los yog khoom tswj thiab hloov tau raws li ntau qhov chaw sib txawv, qhia txog lub zog tiv taus uas xav tau nyob rau lub sijhawm nyuaj.

The Recognition

About the A' Design Award Tooj

Switchbag Hnab Nra yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Switchbag Hnab Nra xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Switchbag Hnab Nra ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by a pandemic period Switch Bag talks about mental health. It represents the different sides we show to the world. Outside - more minimalist and silent ; the Inside - with many colors and imaginaries.Inspired by architecture and Mondrian, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them. It is a backpack, an office, a nomadic home, a decoration object, an organizer… it switches to adapt its environment.
Dimensions & Packaging: Width 280 mm x Depth 150 mm x Height 350 mm
Tags: nomadbag, switchbag, nomadhome, organizer, handstitched, handmade, backpack, handbag
Production Technology: Handstitch and handmade with upcycled leather
Design Challenge: The difficult part was producing the molds for the object so that all the compartments fit perfectly into each other. Being an object made manually, there was also a challenge in relation to the material (leather) and its behavior.
Research: The research was based on how to transform a simple backpack into an up-to-date, beautiful and functional object that is adaptable and has multiple functions. It Involved design research, trends, 3D modeling, 2D modeling and 3 prototypes made and sew by hand.
Inspiration: Inspired by architectural geometrical forms and by Mondrian paintings. As Mondrian, that painted basic elements with straight lines and pure color, in order to reveal the mystical energy between the forces that governed nature and the universe, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them.
Project Duration: The project started in June 2022 in Lisbon and is supported by the European Comission and Worth Project II and was exhibited at Design Milan Week in April 2023.
Operation Flow: The SwitchBag has a detachable interior boxes with magnets that allow its location and position to be modified and adapted to the user's needs. These boxes can also be used as decoration.
Patents: Copyrights belong to ASA Leather Work, 2023
Image Credits: Image #1: Photographer Maria Louro and ASA Leather Work, 2023.
Image #2: Photographer Maria Louro and ASA Leather Work, 2023.
Image #3: Photographer Maria Louro and ASA Leather Work, 2023.
Image #4: Photographer Maria Louro and ASA Leather Work, 2023.
Image #5: Photographer Stéphanie Branco ASA Leather Work, 2023.
Video Credits: Amanda Naughton, 2023.