Pavanpet Tsiaj Zaub Mov by Mohsen Koofiani

Pavanpet Tsiaj Zaub Mov by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2024

Pavanpet Tsiaj Zaub Mov

by Mohsen Koofiani

Client: Pavanpet

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Pavanpet Tsiaj Zaub Mov

Feem ntau, vim tias tib neeg suav tias tsiaj yog lawv tsev neeg cov tswv cuab thiab menyuam, lub ntim tsim yog ua duab tas luav. Kev siv cov cim tuaj yeem ntxiv dag zog rau kev sib txuas nrog cov neeg saib thiab tsim ib qho chaw nyiam. Yog li ntawd, lub ntim muaj qhov pom kev tshwj xeeb thiab txawv. Cov tsiaj lub ntsej muag raug tsim tau ntse heev thiab lawv lub luag ntxhi thiab kev zoo siab pom tau meej meej, uas qhia txog cov khoom no cov txiaj ntsig rau lawv. Kev siv cov xim yooj yim uas tsis muaj nthuav dav tsim kom nkag siab zoo txog daim duab thiab lub hom phiaj.

The Recognition

About the A' Design Award Tooj

Pavanpet Tsiaj Zaub Mov yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Pavanpet Tsiaj Zaub Mov xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Pavanpet Tsiaj Zaub Mov ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Dimensions & Packaging: W: 200 mm
H: 400 mm
D: 80 mm
Tags: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology: Matte three-layer packaging with aluminum
printing method: rotogravure
Design Challenge: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Research: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Project Duration: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Image Credits: Illustrator / Creator: Mohsen Koofiani