AS Women Empowerement Khoom Plig Tuam Txhab by Antonia Skaraki

AS Women Empowerement Khoom Plig Tuam Txhab by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award Hlau in Tsim Khoom Pub Competition Category.

HlauKhoom Pub· 2024

AS Women Empowerement Khoom Plig Tuam Txhab

by Antonia Skaraki

Client: As

A' Design Award Hlau Winner in Khoom Pub Category

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Verified Award Winner

Verify Award Status for #152153

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Colors

The Design

About AS Women Empowerement Khoom Plig Tuam Txhab

A|S txiav txim siab tsim ib qho khoom plig tuam txhab txhua xyoo los ua ib qho lus tshaj tawm thiab hu kom ua uas tau txais kev tshoov siab los ntawm qhov xav tau los txhawb lub zog rau cov poj niam ntawm txhua haiv neeg, kev ntseeg, lossis txoj cai nyob hauv zej zog. Cretan Tsikoudia, ib qho dej haus Greek ib txwm muaj, muaj cov raj mis uas zoo li cim txog cov poj niam sib txawv, txhua tus muaj lub ntsej muag av nplaum txawv ua lub hau, uas tau txais kev tshoov siab los ntawm cov duab Cycladic thaum ub. Lawv qhia txog cov ntsiab lus ntawm Kev Ywj Pheej, Kev Hloov Pauv, Kev Sib Luag, Kev Ncaj Ncees, Kev Kawm Ntawv, Kev Xaiv, thiab Lub Zog. Txhua lub raj mis tau muab tso rau hauv ib lub thawv tshwj xeeb nrog cov duab kos duab thiab daim ntawv tshaj tawm khi rau phab ntsa.

The Recognition

About the A' Design Award Hlau

AS Women Empowerement Khoom Plig Tuam Txhab yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. AS Women Empowerement Khoom Plig Tuam Txhab xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. AS Women Empowerement Khoom Plig Tuam Txhab tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi