Hunguest Hotels Kev Cim Npe Lag Luam by Eszter Laki and Reka Imre

Hunguest Hotels Kev Cim Npe Lag Luam by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2024

Hunguest Hotels Kev Cim Npe Lag Luam

by Eszter Laki and Reka Imre

Client: Studio NUR

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #154178

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Colors

The Design

About Hunguest Hotels Kev Cim Npe Lag Luam

Hunguest Hotels yog ib tug kev cim npe lag luam tsim tawm rau ib pab pawg tsev so hauv tebchaws Hungary. Tus kev cim npe qhia txog kev mob siab rau kev zoo thiab kev ruaj khov. Txoj haujlwm suav nrog kev tsim dua tus cim (logo) qub thiab tag nrho tej yam pom tau, txij li cov paib tsev so mus rau tej ntaub ntawv luam tawm. Muaj ntau lub tsev so txuas nrog cov chaw spa thiab kev noj qab nyob zoo, yog li tus qauv tsim qhia tau txog kev sib txuas nrog dej. Tus cim yog tus tsiaj ntawv loj "H" tsim los ntawm cov dej txho, thiab tus xim tseem ceeb ntawm lub npe lag luam yog xiav. Lawv siv kev luam ntawv letterpress, cov qhov ua rau menu npog tawv nyias khoos, thiab cov paib ntoo koos duab.

The Recognition

About the A' Design Award Tooj

Hunguest Hotels Kev Cim Npe Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Hunguest Hotels Kev Cim Npe Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Hunguest Hotels Kev Cim Npe Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
Tags: hotel branding, wellness and spa, letterpress, Hungary
Production Technology: To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
Inspiration: We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
Project Duration: The project started in 2020 in Hungary and finished in 2023.
Team Members: Eszter Laki, Réka Imre
Image Credits: photographs by András Zoltai and Zoltán Gali

Read the Press Release