Wudang Mountain Kev Tsim Duab Qauv, Duab Kos by Yao Wu

Wudang Mountain Kev Tsim Duab Qauv, Duab Kos by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Kev Coj Noj Coj Ua thiab Kev Lag Luam Kab Lis Kev Cai Competition Category.

ToojKev Coj Noj Coj Ua· 2024

Wudang Mountain Kev Tsim Duab Qauv, Duab Kos

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award Tooj Winner in Kev Coj Noj Coj Ua Category

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Verified Award Winner

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Colors

The Design

About Wudang Mountain Kev Tsim Duab Qauv, Duab Kos

Wudang Mountain yog ib qho project kev tsim duab qauv thiab duab kos rau qhov chaw Wudang Mountain World Cultural Heritage nyob teb chaws Suav. Qhov project no muaj peb daim duab kos, peb qhov tsim logo, qhov ntim khoom, cov qauv uas yog tsim los ntawm Wudang keeb kwm dab neeg thiab cov tsiaj hauv thaj chaw ntawd, thiab qhov tsim tsev sab hauv rau ib lub khw flagship. Lub logo tseem ceeb siv ib tug qauv nyuaj los qhia txog keeb kwm thiab qhov muaj hwj chim ntawm qhov chaw no, thaum lub sub-brand siv rau kev lag luam siv cov kab dawb huv. Lub thawv ntim khoom muaj ntev 18 centimeters dav 18 centimeters, uas muaj sib txuas ntawm embossing, hot stamping thiab ultraviolet coating, yog li cov ntsiab lus me me thiaj pom tau thiab kov tau.

The Recognition

About the A' Design Award Tooj

Wudang Mountain Kev Tsim Duab Qauv, Duab Kos yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Wudang Mountain Kev Tsim Duab Qauv, Duab Kos xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Wudang Mountain Kev Tsim Duab Qauv, Duab Kos ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
Dimensions & Packaging: The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
Tags: Illustration, Wudang, Visual design, Cultural heritage design,
Production Technology: In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
Design Challenge: Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
Research: Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
Inspiration: Inspired by Wudang culture and Wudang architecture.
Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China.
Project Duration: The project started in Beijing in July 2023 and ended in December 2023
Operation Flow: Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
Team Members: Original designer：Wu yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Tan zhen
Graphic designer:Zheng ziyang
Graphic designer: Tang Wenhu
3D designer:Liao hao
Photographer:Zhou Tingjue