Rhythmic Kev Tsim Ntawv by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award Hlau in Tsim Xov Xwm Luam Tawm thiab Xov Xwm Tshaj Tawm Competition Category.

HlauLuam Tawm· 2024

Rhythmic Kev Tsim Ntawv

by Yiwen Zhang

Client: Zhang-W

A' Design Award Hlau Winner in Luam Tawm Category

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Verified Award Winner

Verify Award Status for #155679

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Colors

The Design

About Rhythmic Kev Tsim Ntawv

Rhythmic yog ib phau ntawv uas tshawb nrhiav txog kev cuam tshuam zoo ntawm kab lis kev cai punk rau kev noj qab haus huv ntawm lub siab lub ntsws. Kev tsim khoom no yog los ntawm cov nqi tseem ceeb ntawm punk xws li ua nws tus kheej, kev tawm tsam thiab kev qhia tus kheej, thiab nws tsim ib zaj dab neeg suab paj nruag uas sib txuas los ntawm ib hom lus pom tseeb. Xim liab, xim dub thiab xim dawb yog cov xim tseem ceeb siv. Cov ntawv thiab duab tau muab tso rau hauv ib lub grid ruaj khov los qhia txog kev luv luv thiab kev nrawm ceev. Phau ntawv ntev 210 lav dav 140 millimeters thiab muaj 92 nplooj ntawv. Rhythmic muaj nyob rau hauv daim ntawv ebook thiab hauv daim ntawv hardcover uas siv butterfly-fold kev khi ntawv. Ib daim npav xim silver ci qhia tseem ceeb rau cov nplooj ntawv nyob nruab nrab.

The Recognition

About the A' Design Award Hlau

Rhythmic Kev Tsim Ntawv yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Rhythmic Kev Tsim Ntawv xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Rhythmic Kev Tsim Ntawv tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For centuries, art and music have been helping people explore conflicts and themes that influence their actions, thoughts, and emotions. This project studies the positive impact of punk culture on social mental health. Based on the DIY, rebellion, and self in the punk spirit, it forms a coherent and interactive musical narrative style through solid visual language.
Dimensions & Packaging: Size 210mm x 140mm
Full book 92P
Hardcover-laminating
Tags: Print, Communication, Punk Art, Art Therapy, Graphic Design
Production Technology: It is circulated in the market in two ways - a sustainable ebook and a hardcover with collectible value. The hardcover uses rich butterfly-fold binding and high-quality printing materials to achieve the best authentic touch.
Design Challenge: Punk aesthetics is a revolution in the history of graphic design that ripped up the rules of neutral sans serif typography and the prevalence of Swiss minimalism. Integrating punk's unconventional and transformative spirit into art therapy can lead to a better understanding of the effects of art therapy and strike a balance while distinguishing it from traditional punk art and art therapy works. Through innovative forms of expression, it breaks the limitations of the definition, such as art created outside the boundaries of its official culture.
Research: Red symbolizes the definite emotional power of punk-catharsis, release, breaking the mold, and matching with black and white, the iconic colors of punk art, to brighten and enliven the picture. Embed fonts and graphics into a stable grid layout system to obtain a sense of balance and show significant punk music characteristics such as short formats, fast tempos, simple melodies and harmonies through different arrangements of fixed elements. The essence lies in the narrative expressiveness of music. Each page presents a variety of rhythmical sense to enrich the viewer's sensory experience.
Inspiration: Traumatic memories are usually encoded visually. Artistic creation can be used to understand traumatic experiences better, motivate creativity and unlimited imagination of self-expression, and thus establish a refuge for strong emotions. Inspired by personal experiences and influenced by DIY thinking, empowerment and the uncontrolled, homemade style of the punk spirit, the author uses self-concept reshaping as a creative archetype combined with visual art to express value cognition.
Project Duration: The project started in November 2022 and finished in November 2023, in New York.
Operation Flow: Using Adobe Indesign as the tool to edit and Design the book before print it. The paper was tested during the printing process and Bright silver card was used as a special material to highlight the center page to reach the climax.
Team Members: Yiwen Zhang - Designer ｜ Publisher