The Ancient Mexicans Kev Cim Npe rau Chaw Nthuav Qhia by Eduardo Guizar Vukovich

The Ancient Mexicans Kev Cim Npe rau Chaw Nthuav Qhia by Eduardo Guizar Vukovich is a highly esteemed winner of the very prestigious 2024 A' Design Award Nyiaj in Tsim Kev Coj Noj Coj Ua thiab Kev Lag Luam Kab Lis Kev Cai Competition Category.

NyiajKev Coj Noj Coj Ua· 2024

The Ancient Mexicans Kev Cim Npe rau Chaw Nthuav Qhia

by Eduardo Guizar Vukovich

Client: Universidad de Monterrey

A' Design Award Nyiaj Winner in Kev Coj Noj Coj Ua Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Ancient Mexicans Kev Cim Npe rau Chaw Nthuav Qhia

The Ancient Mexicans yog ib qho kev cim npe duab kos rau ib qho chaw nthuav qhia ruaj khov txog cov haiv neeg Mexican ua ntej lub sijhawm Spanish tuaj txeeb, nyob rau hauv lub Tsev Khaws Puav Pheej ntawm Sab Qaum Teb Hnub Tuaj hauv Monterrey, Mexico. Qhov kev cim npe no yog tsim los ntawm lub tswv yim ntawm cov pab hnub qub. Ib daim kab teeb taw tau muab tso rau saum cov duab ntawm cov khoom nthuav qhia uas xaiv tseg, thiab cov duab plaub fab thiab lawv cov hom sib txawv tau siv los tsim cov cim duab rau txhua haiv neeg thiab txhua lub ntsiab lus. Cov cim duab no raug muab tig ci thiab rov ua dua kom tsim tau cov qauv uas ua haujlwm zoo li cov feem sib dhos thiab hloov tau raws txhua qhov chaw siv. Kev tsim qauv qhia ntaub ntawv hauv qhov chaw nthuav qhia pab txhawb cov neeg tuaj xyuas txoj kev paub pom.

The Recognition

About the A' Design Award Nyiaj

The Ancient Mexicans Kev Cim Npe rau Chaw Nthuav Qhia yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. The Ancient Mexicans Kev Cim Npe rau Chaw Nthuav Qhia xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. The Ancient Mexicans Kev Cim Npe rau Chaw Nthuav Qhia yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
Dimensions & Packaging: The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity.
Tags: Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
Production Technology: For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
Design Challenge: For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
Research: Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
Inspiration: Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.

Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
Project Duration: The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
Operation Flow: From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
Team Members: Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez