Aquetha Lub Ntim Cawv Sake by Tacto Inc.

Aquetha Lub Ntim Cawv Sake by Tacto Inc. is a highly esteemed winner of the very prestigious 2024 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2024

Aquetha Lub Ntim Cawv Sake

by Tacto Inc.

Client: Tacto Inc

A' Design Award Nyiaj Winner in Ntim Khoom Category

31,491

Verified Award Winner

Verify Award Status for #158293

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Aquetha Lub Ntim Cawv Sake

Aquetha yog ib qho kev tsim lub ntim thiab kev tsim lub npe rau cov cawv sake Nyij Pooj uas muab khaws cia ntev. Lub raj cawv yog ib tug kws tsim iav xuas tes ua, thiab lub duab ntawm nws raug tsim los ntawm lub zog ntawm lub ntiajteb nqus, ua rau nws muaj ib lub duab kheej ntws uas qhia txog lub sijhawm dhau mus. Lub duab kheej no kuj pab kom cov cawv laus zoo tom qab muab ntim rau hauv lub raj lawm. Cov daim ntawv lo pom kev tshab yog luam nrog txoj kev luam letterpress uas tsis siv xim kom qhia txog tus yam ntxwv ntshiab ntawm txoj kev khaws laus rau qhov kub txias li dej khov. Lub thawv sab nraud uas yooj yim muaj ib qho qhov ntxeem nyob nruab nrab ntawm lub hau thiab lub cev thawv kom qhia txog txoj kab sijhawm ntawm kev laus. Qhov kev tsim no nthuav tawm cov cawv sake laus zoo li ib yam khoom kos duab es tsis yog ib yam khoom siv ib txwm xwb.

The Recognition

About the A' Design Award Nyiaj

Aquetha Lub Ntim Cawv Sake yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Aquetha Lub Ntim Cawv Sake xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Aquetha Lub Ntim Cawv Sake yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
Dimensions & Packaging: Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm
Tags: Packaging, Product Design, Website
Production Technology: Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.

The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.

A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.
Design Challenge: Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
Inspiration: Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
Project Duration: 2months, Tokyo, Japan
Operation Flow: This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
Team Members: Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto
Image Credits: Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima