Cosmos Datong Tsim Qhov Ntim Khoom Noj los ntawm YeZhang

Qhov qauv tsim Cosmos Datong Tsim Qhov Ntim Khoom Noj los ntawm YeZhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2024

Cosmos Datong Tsim Qhov Ntim Khoom Noj

los ntawm YeZhang

Tus Neeg Siv: Beijing Jiaotong University

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

101,065

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #158800

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Cosmos Datong Tsim Qhov Ntim Khoom Noj

Cosmos Datong yog ib qho kev tsim qhov ntim khoom rau ib lub npe khoom qab zib hauv zos los ntawm lub nroog qub Datong nyob rau Shanxi, Suav teb. Plaub pawg duab kos uas muaj ntsiab lus qhia txog tej yam keeb kwm ntawm lub nroog nyob rau ntau lub sijhawm sib txawv. Cov duab kos no muab tus yam ntxwv kos duab ntawm cov neeg zej zog los sib xyaw nrog kev pom zoo nkauj ntawm sab hnub tuaj raws li tus qauv Suav tshiab, thiab siv cov xim qub raws li kev ua yeeb yam duab ntxoov ntxoo (shadow puppetry) ntawm Shanxi. Lub thawv sab nraud yog ua los ntawm ntawv tawv uas muaj ib txheej UV du, cov ntawv nias kub thiab cov npoo txiav raws tus qauv. Lub thawv khoom plig no ntim tau peb lub thawv me thiab yog npaj rau cov sijhawm ua koob tsheej.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Cosmos Datong Tsim Qhov Ntim Khoom Noj yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Cosmos Datong Tsim Qhov Ntim Khoom Noj xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Cosmos Datong Tsim Qhov Ntim Khoom Noj yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The design team combed through the historical lineage of the ancient city of Datong, and through four sets of thematic illustrations showed the historical features of the city in different periods, which were eventually applied to the product packaging design and derivative materials. The combination of local folk style illustrations and oriental aesthetics of new Chinese style, blended with the traditional color palette of Shanxi shadow art, creates a strong impression of Datong.
Qhov Loj & Ntim: Outer packaging box: 300 * 300 * 70mm
Inner packaging box:
170 * 170 * 55mm
8.5 * 170 * 55mm
260 * 85 * 55mm
Promotion poster: 500 * 700mm
Cov Ntsiab Lus: local characteristics, traditional innovation, shadow puppetry culture, folk style illustrations, new chinese style，oriental aesthetics, brand design, packaging
Thev Naus Laus Zis Tsim Khoom: GREAT HARMONY OF DATONG is a high-end food packaging box consisting of three small packaging boxes. The outer packaging box is made of environmentally friendly cardboard and high-quality paper material, with a smooth UV coating on the surface and good waterproof performance. The gift box text adopts hot stamping technology, and the edges adopt die-cutting technology to maintain the hardness and durability of the packaging box.
Kev Sib Tw Tsim Qauv: The biggest challenge in this design project is how to infuse the rich traditional culture with new vitality, allowing it to create new visual effects. Enable consumers to feel the profound cultural heritage of the ancient city while savoring the delicious pastries.
Kev Tshawb Fawb: Type: Brand Design Research
Goal: Design a unique pastry packaging with Shanxi folk culture in China
Method: Determine the design style through field investigation, on-site investigation, literature review, data analysis, brand planning, and other methods. This project mainly uses PS and AI software commonly used in graphic design for creation.
Result: The project ultimately identified the brand of GREAT HARMONY OF DATONG, combining the packaging of Shanxi style pastries with traditional shadow puppetry style illustrations, presenting a packaging design with folk customs and new Chinese style.
Effect/Impact: The packaging has been marketed in the Datong Cultural Tourism Scenic Area in Shanxi Province,which has achieved a good social evaluation, received wide media attention and effectively improved the visibility of Datong Ancient City. The successful launch of this pastry gift box not only showcases the perfect combination of local characteristics and traditional culture, but also provides a novel brand experience for the consumer group.
Kev Txhawb Siab: "COSMOS DATONG" is a local pastry brand of the ancient city of Datong, and “Datong” symbolizing the Chinese people's enduring pursuit of peace. The main objective of this design is to elevate the product's value and propagate Datong's culture through thoughtful design.
As a business card of local culture and tourism, "COSMOS DATONG" is close to the product and lets consumers intuitively feel the glorious history, bringing them a rich visual experience and a deep emotional connection.
Lub Sij Hawm Ua Hauj Lwm: The project started in January 2023, was completed in April. At present, the product has been marketed in food stores and gift shops in Shanxi, China in August 2023.
Txheej Txheem Ua Hauj Lwm: This product is sold in both online and offline food stores and gift shops. This is a local pastry gift box with traditional characteristics of Shanxi, China, suitable for Chinese people to give as gifts to family and friends on festivals or festive occasions.
Cov Patent: This work is all original images not copyrighted.
Cov Tswv Cuab Pab: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：Yelin
Designer：LeSun
Designer：WanqiChen
Designer：YuyangWu
Designer：XiaoYiWang
Kev Qhuas Duab: This work is all original images not copyrighted.