HLJ Nine And Eighteen Natures of China Kev Ntim Khoom Rau Khoom Muag los ntawm Hang Zhou YiJiJ ue Chen

Qhov qauv tsim HLJ Nine And Eighteen Natures of China Kev Ntim Khoom Rau Khoom Muag los ntawm Hang Zhou YiJiJ ue Chen yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2024

HLJ Nine And Eighteen Natures of China Kev Ntim Khoom Rau Khoom Muag

los ntawm Hang Zhou YiJiJ ue Chen

Tus Neeg Siv: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

29,661

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #158808

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog HLJ Nine And Eighteen Natures of China Kev Ntim Khoom Rau Khoom Muag

HLJ Cuaj thiab Kaum Yim Yam Ntuj Tsim ntawm Suav Teb yog ib pawg kev ntim khoom rau cov khoom pab kev noj qab haus huv uas tsim los ntawm cov tshuaj rho tawm ntawm nroj tsuag thiab tsiaj txhu hauv cheeb tsam Heilongjiang. Qhov kev ntim khoom no siv cov xim uas muaj lub ntsiab lus tob, kev sau ntawv txawj txuj txhaws txheej txheem qub siv cwj mem plaub, thiab ib txoj kev tsim duab uas sib xws los nthuav tawm txhua yam khoom siv ntsiag ncaj qha thiab pom tau yooj yim. Cov thawv yog tsim los ntawm ntawv thawv tawv khov thiab tiav nrog kev npog daim yas matte (tsis ci) thiab kev nias kom tawm duab (embossing), uas ua rau cov ntawv thiab cov duab muaj ntsej muag tuab thiab kov tau zoo dua. Kev nias kub ci (foil stamping) raug ntxiv rau qee kab uas xaiv tseg. Pawg khoom no khaws ib qho kev pom sib koom ua ke tab sis tseem cia txhua yam khoom nyias muaj nyias tus cim uas paub tau yooj yim.

Qhov Lees Paub

Txog A' Design Award Nyiaj

HLJ Nine And Eighteen Natures of China Kev Ntim Khoom Rau Khoom Muag yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. HLJ Nine And Eighteen Natures of China Kev Ntim Khoom Rau Khoom Muag xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. HLJ Nine And Eighteen Natures of China Kev Ntim Khoom Rau Khoom Muag yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
Qhov Loj & Ntim: Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm
Cov Ntsiab Lus: Packaging, Series, health products, nutrition, brand
Thev Naus Laus Zis Tsim Khoom: The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
Kev Sib Tw Tsim Qauv: During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
Kev Tshawb Fawb: By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
Kev Txhawb Siab: Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
Lub Sij Hawm Ua Hauj Lwm: The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
Txheej Txheem Ua Hauj Lwm: These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
Cov Tswv Cuab Pab: TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu