Yuan Li Sheng Huo Kev Tsim Cim Lag Luam by Fullspeed Network Technologies Hangzhou

Yuan Li Sheng Huo Kev Tsim Cim Lag Luam by Fullspeed Network Technologies Hangzhou is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2024

Yuan Li Sheng Huo Kev Tsim Cim Lag Luam

by Fullspeed Network Technologies Hangzhou

Client: Meituan

A' Design Award Tooj Winner in Duab Kos Category

15,249

Verified Award Winner

Verify Award Status for #159091

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuan Li Sheng Huo Kev Tsim Cim Lag Luam

Yuan Li Sheng Huo yog ib lub cim lag luam tsim tawm rau ib lub npe lag luam muag khoom siv niaj hnub uas muaj kev zoo tshaj plaws. Lub cim no tsim los ntawm ib daim hexagon uas tau los ntawm kev txiav triangles tawm ntawm ib daim square, ua rau muaj ib lub duab zoo li lub thawv uas tuaj yeem khaws tau ntau yam khoom. Cov circles nyob hauv lub cim qhia txog cov ncej hnub qub me me thiab qhia txog lub suab ntawm lub npe lag luam. Ib cov xim orange ci ntsa iab yog cov xim tseem ceeb, thiab cov ntawv sau nrog cov kab ntxaws uas ncaj thiab muaj kev tig zoo sib xws. Lub cim no siv rau ntawm cov qhov khoom pob ntawm khoom lag luam los pab txhawb kev paub txog lub npe lag luam ntawm cov hluas.

The Recognition

About the A' Design Award Tooj

Yuan Li Sheng Huo Kev Tsim Cim Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Yuan Li Sheng Huo Kev Tsim Cim Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Yuan Li Sheng Huo Kev Tsim Cim Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
Dimensions & Packaging: Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
Tags: logo design, vigor, refinement, super symbol, geometric elements
Production Technology: The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
Design Challenge: The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
Research: As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
Inspiration: The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
Project Duration: The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
Operation Flow: The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.