Yihe Dim Sum Kev Tsim Qauv Pob Ntim los ntawm Ye Zhang

Qhov qauv tsim Yihe Dim Sum Kev Tsim Qauv Pob Ntim los ntawm Ye Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2024

Yihe Dim Sum Kev Tsim Qauv Pob Ntim

los ntawm Ye Zhang

Tus Neeg Siv: Beijing Jiaotong University

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

15,702

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #159111

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Yihe Dim Sum Kev Tsim Qauv Pob Ntim

Yihe Dim Sum yog ib qho kev tsim qauv pob ntim rau ib lub cim khoom noj qab (pastry) hom Beijing uas muag ntawm Summer Palace. Lub thawv sab nraud ntev 230 dav 230 thiab tob 60 millimeters, thiab muaj plaub lub thawv me me sib npaug ntev 110 dav 110 thiab tob 45 millimeters nyob rau hauv. Plaub qhov chaw uas paub zoo ntawm Summer Palace raug muab kos ua duab los sawv cev rau plaub hom qab ntim khoom noj. Cov duab kos no muab kev tsim kho tsev Suav thaum ub sib txuas nrog ib hom kev kos duab pop art thiab cov yam ntxwv collage uas muab los ntawm cov duab kos thaum ub. Lub thawv siv UV printing, ib txheej ntawv nyob hauv nruab nrab, cov ntawv sab ntug uas siv kub daim (bronzed) thiab cov ntug uas raug txiav (die-cut) kom muaj zog ntev.

Qhov Lees Paub

Txog A' Design Award Tooj

Yihe Dim Sum Kev Tsim Qauv Pob Ntim yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Yihe Dim Sum Kev Tsim Qauv Pob Ntim xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Yihe Dim Sum Kev Tsim Qauv Pob Ntim ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
Qhov Loj & Ntim: Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm
Cov Ntsiab Lus: The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
Thev Naus Laus Zis Tsim Khoom: The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
Kev Sib Tw Tsim Qauv: The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
Kev Tshawb Fawb: Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging.
Kev Txhawb Siab: The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent.
Lub Sij Hawm Ua Hauj Lwm: The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
Txheej Txheem Ua Hauj Lwm: The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
Cov Patent: This work is all original images not copyrighted.
Cov Tswv Cuab Pab: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou
Kev Qhuas Duab: This work is all original images not copyrighted.