B For Good Leaders Kev Cim Sau Duab by Misteli Creative Agency

B For Good Leaders Kev Cim Sau Duab by Misteli Creative Agency is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2024

B For Good Leaders Kev Cim Sau Duab

by Misteli Creative Agency

Client: Misteli Creative Agency

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #159250

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About B For Good Leaders Kev Cim Sau Duab

B For Good Leaders yog ib qho kev cim sau duab (visual identity) rau ib lub network thoob ntiaj teb ntawm cov thawj coj lag luam. Xim txiv kab ntxwv (Orange), yog ib xim uas qhia txog kev sov thiab kev zoo siab, yog xim tseem ceeb. Xim txiv kab ntxwv no muab koom nrog rau ntau yam xim sov thiab cov qauv (patterns) uas qhia txog kev sib txawv ntawm cov neeg thiab cov haujlwm hauv lub network. Ib lub qhov muag nyob nruab nrab qhia txog lub network txoj kev pom (vision) thiab txoj kev nws saib lub ntiaj teb. Qhov kev cim sau duab no raug siv rau lub website, cov ntawv xov xwm (newsletters) thiab social media, thiab rau cov tsev sib tham loj (summit halls) uas tsim los ntawm cov ntaub recyclable, cov phuam biodegradable, thiab cov ntawv recycled.

The Recognition

About the A' Design Award Tooj

B For Good Leaders Kev Cim Sau Duab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. B For Good Leaders Kev Cim Sau Duab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. B For Good Leaders Kev Cim Sau Duab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
Dimensions & Packaging: The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Tags: Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
Production Technology: The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Design Challenge: This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
Research: Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
Inspiration: The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
Project Duration: The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
Operation Flow: Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.